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Creative Director



London, UK
Posted on Friday, May 24, 2024

About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 350 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the role

The Creative Director plays a pivotal role in the wider Carwow Group - leading our in-house creative services offering, including our agency, Moshi. We support the world's largest and best-known automotive brands, as well as exciting new entrants, creating high-impact and innovative partnerships, content, events and creative campaigns to drive meaningful connections with consumers.

The role oversees advertising campaigns for our owned media brands - Carwow, Auto Express, evo, Carbuyer and Driving Electric - and client direct campaigns. This is a new role which will bring two teams together.

What you'll be doing

  • Lead and inspire clients and internal teams
  • Drive team, proposition, and partner relationships with a focus on growth and engagement
  • Lead by example and take a hands-on approach in both client pitches and securing new business opportunities
  • Oversee day-to-day creative delivery and future development of Moshi's proposition, ensuring commercial viability
  • Set the future creative vision for Moshi, balancing creative thinking with commercial acumen
  • Manage creative, project management, production, and design functions, maintaining a balance between creative excellence and budget efficiency
  • Collaborate with team leaders in each function on ideation, pitches, and execution, ensuring projects meet both creative and commercial objectives
  • Work with brand and media teams
  • Management of team

What you’ll need

  • A natural ability to tell engaging and impactful stories, winning partners hearts and minds
  • This is a broad role, with both creative and commercial responsibility, you’ll be comfortable operating across both and setting this example for the team
  • A balanced leadership approach, with the ability to take both a hands on approach and set strategic vision for Moshi
  • Experience meeting and building rapport with C-Suite / Senior individuals both internally and externally
  • Using data and insight to make your pitches come alive with client-relevant data, creative best practice and innovations in the industry
  • An understanding of the world of media would be a bonus, although not essential

What's in it for you

  • Hybrid working that works around you (currently two days in the office, three from home)
  • Competitive salary to fund that dream holiday to Bali
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving’s hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year
    • Option to buy 3 extra days of holiday per year
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you’ve been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.