Outreach Executive

Carwow

Carwow

London, UK
Posted on Jul 25, 2024

About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 500 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the team

This role sits in the Organic Growth team that is responsible for maximising the organic opportunity for Carwow Group helping grow our organic traffic, which is a vital revenue driver for the business. It reports to our Head of Organic Growth.

The Organic Growth team is under the remit of our Director of Audience Engagement and Retention within the Customer & Marketing function.

What you'll be doing

You will be tasked with growing the domain authority, traffic and reach of the Carwow Group websites by building links and increasing mentions in a number of ways:

  • Utilising tools to discover the right websites to engage with to maximise results
  • Working closely with the Communications team to amplify PR and marketing activity - aligned to the the Communications plan
  • Utilising bespoke Carwow Group content to encourage linking to our websites
  • Developing and overseeing an outreach plan to ensure regular and targeted outreach to drive maximum results.
  • Building relationships with relevant bloggers and social influencers to promote automotive content engagement
  • Keeping up-to-date with SEO, social media and internet marketing trends

What you'll need

  • Have experience using SEO and Outreach tools/platforms (OSE, Majestic, Buzzsumo, GA, social tracking/mention tracking, Twitter =etc)
  • Have at least 1-2 years experience implementing outreach campaigns previously (either agency or in-house) with a track record of delivering ROI and organic growth
  • Be a good communicator and the ability to build relationships over both phone and email
  • Have awareness of SEO, PR and Marketing, and how they work together
  • Have strong copywriting skills
  • Be proactive and a self-starter
  • Be organised, methodical and have the ability to juggle multiple tasks/priorities
  • Have a creative outlook and the ability to come up with fresh ideas for content promotion
  • Be numerate and able to write up performance reports and summaries
  • Be an intermediate user of Excel or other spreadsheet packages
  • Be educated to degree level or similar
  • A genuine interest in cars is a bonus (but not essential)

What the interview process looks like

  • Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
  • Step 2: Video-call with the Hiring Manager & a Team Member
  • Step 3: In-office task-presentation with the Hiring Manager & the Head of Department

What's in it for you

  • Hybrid working that works around you
  • Competitive salary to fund that dream holiday to Bali
  • Matched pension contributions for a peaceful retirement
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
  • Life Assurance for (even more) peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving’s hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year
    • Option to buy 3 extra days of holiday per year
  • Work from abroad for a month (due to popular demand, this offer excludes the moon).
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • Bubble childcare support and discounted nanny fees for the little ones
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you’ve been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.