About Carwow

We’re Carwow. The car-changing experts for life-changing moments. Whether buying, selling, or (car) window shopping, we aim to give people total confidence in their choice.

We kicked off our journey as the ultimate matchmaker for car reviews, helping everyone pick their perfect ride. But we soon realised this wasn’t the destination - it was just the first leg. Why stop there when we could also help them get a great price?

So we decided we wanted to revolutionise selling cars, just like we did with buying them. That's when we introduced our game-changing 'sell my car' product.

Today, our dedicated team of over 500 experts across the UK, Germany, Spain and Portugal look after over 12 million active users (and an ‘excellent’ Trustpilot rating).

And we’ve got plenty left in the tank.

Working here

So, what does Carwow look like under the hood?

We’re always driving forward, and our people love what they do and love working together. Our goal is to empower our employees to discover their passions, create common ground, and take control of their careers with confidence.

We regularly fine-tune our hiring process to ensure fairness and all Carwowers receive comprehensive DE&I training. Our Diversity Committees, led by our fantastic employees, fuel internal education, help out our local communities, and champion initiatives for our customers.

We’re also Flexa100 nominated and aim to be the go-to place for changing cars. We’re proud to say we’ve got an impressive employee average engagement score of 8.5/10!

Bonding as a team is important to us - whether we're rocking the Carwow Olympics worldwide, playing drag bingo for Pride Month, taking part in beach clean-ups or rallying on the Padel court, there’s always something to bring us together.

Fancy a life-changing career from the car-changing pros? We’d love you to join us on our journey.

About the team

The Marketing Technology Lead sits in the Growth Marketing team, which is responsible for running our paid marketing activity, driving trading performance and orchestrating campaigns both for carwow and our advertising partners. The role will report to our Senior Growth Marketing Manager.

About the role

The newly created role of Marketing Technology Lead will act as the bridge between the businesses requirements and our MarTech stack. You will work with key stakeholders across teams to build and segment audiences and deploy customer experiences to drive business outcomes whilst protecting UX. This is a pivotal role in how we orchestrate customer journeys across multiple use cases both on and off the carwow platforms.

What you’ll be doing

We’re looking for a data driven, technology literate person who will inspire the business to make the best use of our platforms. You’ll work closely with multiple departments to conceive and develop use cases which will exploit our capabilities and drive results.

• You’ll own the creation, execution and optimisation of audiences and report results back - continuously looking for further opportunities.

• You’ll advise stakeholders on approach, capabilities and testing methodologies and become a conduit between the business, its requirements and our key partners.
• You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.

What you’ll need

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have:

• Knowledge of managing a Customer Data Platform (CDP) within a wider martech stack (BlueConic experience is preferable but not essential)
• Experience in devising and implementing campaigns that maximise conversions and revenue, whilst ensuring user experience is optimised
• Experience developing and executing A/B and multivariate tests
• Ability to help supercharge data-collection opportunities including but not limited to orchestrating the means of collecting and utilising our first party data and evolving identity management across all sites
• Ability to work closely with our Marketing, Media, Product Management team, stakeholders and partners to collate use cases and formulate clear briefs, outlining testing criteria and performance hypotheses
• Experience of working with a Data & Analytics team to establish data collection, and measurement frameworks, and to be able to report on campaign performance
• Ability to manage our day-to-day requirements to ensure experiences are prioritised and activated promptly
• Experience of profiling audiences to determine/interpret behaviours and propensity to convert
• Experience running training and workshops and producing reports for key stakeholders and the wider business, translating technical concepts to non-tech audiences
• Some HTML, CSS and Javascript skills are desirable but not essential

What's in it for you

• Hybrid working that works around you (currently two days in the office, three from home)
• Competitive salary to fund that dream holiday to Bali
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus bank holidays
• 28 days annual leave
• 1 day for your wedding
• 1 day off when you move house - because moving’s hard enough without work!
• On your third year anniversary, you get 30 days of annual leave per year
• On your tenth year anniversary, you get 35 days of annual leave per year
• Option to buy 3 extra days of holiday per year
• Work from abroad for a month (due to popular demand, this offer excludes the moon).
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• A generous learning and development budget to help you master your craft
• Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money
• Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.