Senior Digital Media Sales Manager

Carwow

Carwow

Marketing & Communications, Sales & Business Development
London, UK
Posted 6+ months ago

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In 2024 we went big and acquired Autovia - creators of AutoExpress and Evo magazines - doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

And we’re a long way from done!


MEDIA PARTNERSHIPS AT CARWOW

Our team is committed to positioning Carwow Group as the foremost commerce media group and strategic collaborator within the automotive sector. The Media Partnerships team is instrumental in constructing Carwow Group’s retail and media offerings for both automotive manufacturers and advertising agencies.

Through daily engagement, the team forges robust partnerships encompassing brand development and awareness, consumer consideration, sales generation, and direct-to-consumer collaborations. By harnessing Carwow Group's unparalleled audience and industry knowledge, we empower our partners to achieve their business goals.

YOUR MISSION

As a Digital Agency Sales Manager, you will be instrumental in driving revenue growth and building lasting relationships with media agencies. You will work closely with the Group Head and Media Director and be responsible for developing and executing effective media strategies, delivering exceptional client service, and contributing to the overall success of the team.

This role requires someone with bags of drive, confidence and the ambition to grow with a fast scaling department and business. You will be used to owning big projects and balancing both short term opportunities and a longer term strategic view for your area and accounts. You’ll take a hands-on approach to supporting the exponential growth aspirations of Carwow Group.


KEY RESPONSIBILITIES

  • Responsible for delivering advertising revenue targets by focusing on the already well-established pipeline and proactively building successful media proposals for media agency partners and clients directly.

  • Develop stronger and more consistent relationships with key media agency partners across their business through frequent review meetings and co-developed processes to achieve an ‘always-on’ position

  • Understand and research key performance metrics and strategies by brand to build bespoke data-driven, advertising proposals

  • Ensure Carwow is always front of mind for Agency Planners, Buyers, Strategists, as well as Business Directors with the target of establishing CG as a core media partner

  • Work collaboratively with the Group Head / Lead to strive for and recommend ways for the continuous improvement of the media proposition, in collaboration with our product and design teams

  • Ensure that media agencies are well served and given insightful, clear and timely reporting on ongoing projects for media agencies and clients


KEY REQUIREMENTS

  • Be adaptable - our media agency proposition is tailored, native and data-driven - it’s more than just selling standard IAB formats. Our product and ideas stand out from the crowd, you should too

  • Have knowledge of the media agency world - ideally with strong experience working as an Agency Sales Manager or similar role within an agency, or working closely with media agencies in a publisher/media owner ecosystem

  • Be confident in owning and executing your own contact and prospecting strategy to build new relationships from scratch. You'll have the freedom to build these relationships and strategies as you see fit - we want an ambitious person who can put Carwow Group on the map

  • Have a successful track record in closing and delivering large, advertising deals with a customer and data centric approach

  • Monitor quarterly bookings and pipeline against personal and team targets using accurate Salesforce reports

  • Comfortable with handling & analysing data, and a profile that enjoys a data-driven sales environment

  • Be a team player who is comfortable with collaborating at all levels and is always happy to take on board feedback to develop their skills

  • Personality-wise you’ll be polished, hands-on, energetic and a real self-starter who enjoys autonomy and delivering results

  • Be highly articulate and be comfortable thinking on your feet, especially with senior decision-makers

  • Be confident, possess a can-do attitude and enjoy developing and selling new solutions

  • Be a lateral thinker, able to approach a task multiple ways until the outcome is achieved

  • Have an understanding of consumer verticals, ideally the automotive sector, but not essential.


BONUS POINTS

  • Automotive Media Sales experience

  • Familiarity with Retail Media

  • Experience working in a Scale-up


WHY THIS MIGHT NOT BE FOR YOU

The position requires a highly driven and adaptable individual with a strong understanding of the media agency world and a proven track record in building relationships and closing significant advertising deals. This is a chance to own and execute a prospecting strategy, contribute to the continuous improvement of Carwow's media proposition, and play a key role in the company's ambitious growth plans within a collaborative and innovative environment. If this doesn't sound like you, maybe this role isn't quite right.


INTERVIEW PROCESS

  • Introductory call with our Talent team

  • Step One - Meet your Hiring Manager

  • Step Two - Case Study presentation

  • Step Three - Carwow Values Interview


WHAT’S IN IT FOR YOU

  • 💸 Competitive comp package including bonus

  • 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!

  • 📈 Employee-friendly share options

  • 💰 Pension scheme via Royal London - up to 5% company contribution

  • ❤️‍🩹 Vitality private healthcare insurance

  • 💵 Life Assurance - 4x annual salary

  • 💚 Monthly coaching sessions with Spill - our mental wellbeing partner

  • 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

  • 🧒🏽 Bubble childcare support and discounted nanny fees for little ones

  • 🏖️ 'Work from abroad for a month' annual scheme

  • 🧠 Generous learning and development budget

  • 🖥️ £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.