The Role

Are you ready to make your mark in one of the most exciting regions in the world? As Field Marketing Manager for the BNL market, you'll join a fast-growing, genuinely international team where your ideas travel fast, your impact is visible, and no two days look the same. This is a rare opportunity to scale field marketing in a high-growth market, working alongside passionate colleagues across APJ and Europe.

You'll be responsible for the strategic development and execution of field marketing strategies to drive regional growth and amplify partner marketing programs across the Netherlands and Belgium. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts.

What you'll do

• Stakeholder Management: Manage planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential — strong alignment is crucial.

• Event Management: Plan and execute regional events, trade shows, and webinars to drive engagement and lead generation. B2B (SaaS) and events/tradeshow organisation experience is crucial.

• Campaign Execution: Execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. Comfortable using generative AI tools (e.g. ChatGPT, Jasper, or similar) to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows.

• Budget Management: Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence.

• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives.

• ABM Marketing: Experience working with sales teams to support rollout of ABM program regionally.

• Support Partner Programs: Amplify partner marketing programs in the region by providing partners with the necessary resources, training, and support. Work closely with regional partners on joint marketing initiatives and co-branded campaigns

• Market Analysis: Conduct analysis to identify opportunities to review campaign performance, addressable market, and competitive landscape.

What you bring to the table

• 3-4 years of marketing experience with demonstrated success in field marketing for B2B SaaS companies (SaaS) background is essential, events/tradeshow experience also crucial.

• Proven experience in field and partner marketing, with strong operational expertise.

• Robust experience in marketing automation tools such as HubSpot's AI content assistant and predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.

• Proven track record of success in partnering with Sales for shared goals.

• Data-driven mindset with demonstrated analytical ability, including use of AI-powered tools to interpret intent data and optimise campaign performance.

• Experience managing external vendors and agencies.

• KPI-driven, with a clear understanding of how to deliver ROI from your activities.

• Comfortable collaborating in a matrix marketing organisation.

• Self-starter, solid multitasker, self-organised, proactive, and quality conscious — you address issues with solutions, not just flags.

• Dutch and English language skills.

• Ability to travel across different countries in Europe.

To be considered for this role, candidates must have the legal right to work in the country of employment.

Perks at work

• Lucaflex – We acknowledge that every individual has different working styles and preferences. Our flexible working model allows you to plan your working hours and location according to your needs and professional responsibilities.

• Work from abroad – Sometimes a change of scenery can boost creativity and productivity, you can work up to 90 workdays outside your home country with the support from our partner Workflex.

• Team spirit – We value teamwork and celebrate our achievements. That’s why we take many opportunities to get together, learn together, and cherish our successes together.

• Learning & Development – We encourage you to shape your own development with the support of dedicated time, resources, and budget provided by us.

• Lucanet Engage – Our feedback process is designed to support your personal and professional development in a targeted manner through regular dialogue.

• Lucanet Do Good – As a company we want to give back and support you in taking the time to do some good, individually or as a team, with paid volunteer time.

• Health & Wellbeing – Your overall wellbeing is important to us, which is why we offer tailored health and wellbeing programs, including company-wide initiatives, and mental health support through our external partners.

• Generous leave policy – We encourage you to take time off to relax, travel, and recharge.

• Compensation – We are committed to equal pay and to supporting your future by offering an attractive salary package that keeps your growth in focus.

• Swapfiets – Get your own Swapfiets bike, with financial support from us.