The Role

As Senior Field Marketing Manager (all genders), you'll be responsible for the strategic development and execution of local GTM strategy to drive regional growth across our biggest revenue engine, in the DACH market. Your ideas land fast here and your impact is visible. This role sits at the intersection of sales success and marketing excellence. This is a rare opportunity to scale field marketing across Germany, Austria, and Switzerland, working alongside passionate colleagues who move fast and deliver real impact. This role involves close collaboration with sales, central marketing teams, product, and partner marketing teams to ensure cohesive and effective marketing efforts.

We look for people who keep growing, take real ownership, and lift the people around them.

What you'll do

• Stakeholder Management: Manage strategic planning and relationships with internal and external stakeholders to provide updates on program progress and results. Experience working with sales teams is essential, and strong alignment is crucial.

• Campaign Execution: Plan, execute, and optimise regional marketing campaigns, events, and programs to drive demand generation and revenue growth. You're comfortable using generative AI tools to accelerate campaign content creation, localise messaging at scale, and streamline reporting workflows.

• Event Management: Plan and execute regional events, trade shows, and webinars across DACH to drive engagement and lead generation, drawing on hands-on event and tradeshow organisation experience.

• Support Partner Programs: Amplify partner marketing programs in DACH by providing partners with the necessary resources, training, and support. Work closely with regional partners to identify opportunities for joint marketing initiatives and co-branded campaigns.

• Budget Management: Manage the budget for regional marketing activities, ensuring efficient allocation of resources and budget adherence.

• Performance Metrics: Establish and track key performance indicators (KPIs) to measure the effectiveness of field and partner marketing initiatives.

• ABM Marketing: Work with sales teams to own an ABM programme regionally.

• Market Insight: Conduct assessment to identify opportunities, review campaign performance, assess the addressable market, and evaluate the market-aware landscape.

What you bring

• 5+ years of marketing experience with demonstrated success in B2B SaaS field marketing, including strong event and tradeshow organisation execution as a core part of a regional go-to-market motion.

• Proven experience in field and partner marketing, with strong operational expertise.

• Robust experience in marketing automation and insight tools such as HubSpot's AI content assistant and predictive lead scoring, Lightdash, Salesforce, and Gong's AI conversation intelligence.

• Proven track record of success in partnering with Sales for shared goals.

• Data-focused mindset with demonstrated ability to interpret and understand data, including use of AI-powered tools to understand intent and optimise campaign performance.

• Experience managing external vendors and agencies.

• KPI-focused, with a clear understanding of how to deliver ROI from your activities.

• Comfortable collaborating in a matrix marketing organisation.

• You demonstrate initiative by identifying and resolving issues proactively, taking ownership of outcomes.

• Fluent German and English language skills.

• Ability to travel across different countries in Europe.

To be considered for this role, candidates must have the legal right to work in the country of employment.

Perks at work

• Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget: get dedicated time, resources, and budget to build the skills for your career path.
• Structured feedback process: Lucanet Engage supports your personal and professional development through regular dialogue.
• Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support: access company wellbeing programs, sport subsidies, and mental health support through external partners.
• Paid vacation days: take 30 days a year to rest, travel, and recharge.
• Health & Sports Support Benefit: additional support toward your health and sports activities.
• Pension support: build your retirement savings with employer pension contributions.
• Corporate discounts platform: get exclusive discounts across travel, retail, technology, and more.

About Lucanet

Lucanet is the CFO solution platform for modern finance and tax teams, automating processes from consolidation and financial planning to tax compliance, ESG reporting, and cash management. More than 6,000 companies worldwide rely on our easy-to-use, out-of-the-box SaaS platform. We're PE-backed and growing across global markets.

Behind the platform is a global team of 900+ people who care about doing the work well. We challenge each other to move fast without cutting corners and build solutions that change how finance and tax leaders operate. If you want your work to have real reach, and your growth is important to you, Lucanet is the right place for you.

Discover more about Lucanet as an employer.

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Everybody is different here and we like it that way. We welcome people of every gender identity, sexual orientation, ethnicity, national origin, religion, age, and disability, exactly as they are. What you bring is what matters. If you need an adjustment to take part in our hiring process, let us know. See yourself in this role? We want to hear from you.

Please keep your CV focused on your experience and skills, rather than including your photo, age or marital status.

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Data protection

Your personal data will be processed in accordance with GDPR requirements. Find out how we keep your data safe: Lucanet data protection policy.