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Manager, Content Marketing

Chainalysis

Chainalysis

Marketing & Communications
New York, NY, USA
Posted on Saturday, June 22, 2024

Vibrant storytellers and Chainalysis evangelists, our content marketing team leverages cutting-edge research and real customer success stories to drive awareness of our data, software, and expertise around the world. Our content is the engine that drives our marketing programs ranging from media engagements to live events and demand generation campaigns. Our work demonstrates that Chainalysis knows the most about what’s happening on blockchains, and that knowledge puts us in a unique position to connect the key players in the cryptocurrency industry and build a safer financial ecosystem for all.

The Manager, Content Marketing will manage three writers and partner with our Communications and Research teams, as well as subject matter experts from across the company, to publish original content for the Chainalysis blog, as well as in longform research reports. Content includes economic research based on Chainalysis proprietary data, customer success stories ranging from cybercriminal takedowns to the dismantling of terrorist financing networks, educational pieces on core crypto concepts, perspectives on crypto policy, and product developments. While your success in the role will be measured by web visits and report downloads, editorial prowess and project, people, and stakeholder management will be critical to your success.

In this role, you’ll:

  • Work with leaders and brainstorm with subject matter experts from across the company to prioritize topics for content development and manage and socialize the editorial calendar

  • Oversee a team of talented writers to draft content according to timelines, incorporate feedback from stakeholders, coordinate with the design team, and publish on a regular basis

  • Partner with the communications team to position newsworthy content

  • Draft engaging social media posts that highlight our content’s key findings

  • Collaborate with the broader marketing team to manage integrated campaigns that drive broader and deeper engagement with our content

  • Report metrics that provide insight into what content works best

We’re looking for candidates who have:

  • Experience managing Content Marketing for a B2B data or SaaS company, or experience managing content creators who publish data-driven reports in a journalism, venture capital, or finance thought leadership context

  • Successfully partnered with stakeholders across functions such as Sales, Policy, Research, Communications

  • Strong editorial skills, including comfort in writing about data, attention to detail to ensure accuracy, and the ability to maintain a consistent tone that is passionate and proud, smart and curious, and friendly and approachable

  • Strong project management skills

  • Strong analytical skills, including the ability to draw insights from KPIs and leverage data to guide decision-making

  • Ability to act as a player-coach when needed, both writing and editing content to meet quarterly editorial goals

  • The ability to handle numerous priorities and manage competing deadlines in a dynamic and growing environment

  • Strong communication and collaboration skills

  • Experience in using Microsoft Excel and/or Google Sheets to analyze data and create data visualizations

  • Experience in or strong knowledge of the cryptocurrency industry and landscape

This role is ineligible for visa sponsorship.

While this role is remote-friendly, candidates must reside in the US Eastern time zone.

#LI-Remote

About Chainalysis

Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.

You belong here.

At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don't hesitate to let us know. You can learn more here. We can’t wait to meet you.