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Senior Content Writer

CleverTap

CleverTap

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Friday, May 17, 2024
About the Role :
As a Content Writer, you will be responsible for driving the short and long form content creation activities at CleverTap. All content will be linked to the pipeline goals of the company. The role includes familiarising yourself with the product suite, conducting surveys, participating in focus groups, and conducting necessary market research to create unique content ideas. You will be working with market analysts, marketing/product/technology team members, and senior leaders to craft exciting & engaging content for our customers & help in driving the company’s marketing efforts.
What will you do :
- Manage the lifecycle of all content assets of the company in a structured and indexed manner. Use content management tools to achieve this
- Manage the ideation, creation, editing and finalisation of all digital content. This will include short form content such as emails, newsletters, website copy, promotional material, customer success stories/case studies as well as long form content such as ebooks, reports, blog posts, scripts for videos and promotional material
- Understand the stages of the pipeline and create/repurpose content for every stage of the pipeline in order to achieve prescribed lead targets
- Review and update or archive old/existing content as required, from time time
- Create targeted customer-focused content aligning with marketing goals and strategies.
- Collaborate with internal teams on product announcements, releases & campaigns.
- Build and implement our editorial calendar — collaborating with the wider Marketing, Sales, Product and technology teams to ensure timely delivery of content pieces.
- Work proactively to deepen your understanding of our market, customers, and products.
What are we looking for?
Must Have:
- Self-driven personality with problem solving skills
- 5+ years of relevant experience in B2B SaaS/Tech Content Writing with experience in long and short form content
- Exceptional spoken and written skills
- Portfolio and sample works demonstrating content writing skills and experience, primarily in the B2B/SaaS/Tech space.
Good to Have:
- Understanding and experience of content/digital asset management tools
- Tech-savvy with the ability to make complex technical matters easy-to understand even for non-technical people
- A graduate/post graduate in Mass Media/Journalism/Literature
- Technical understanding & knowledge of SaaS products
Measures of Success :
- Content Ideation (aligned to pipeline stage)
- Excellence in written copy
- Quick turnaround
- Adherence to the creative brief or content guidelines
- Content engagement
Who you will report to: Director - Content Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function :
Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable the organization’s 2x revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand. We are a team of Growth Pilots where everyone works together toward a common objective.
We are outcome driven and we run with heart while leading with our core values:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap :
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!