Product Marketing Associate
CleverTap
Marketing & Communications, Product
Mumbai, Maharashtra, India
Posted on Wednesday, May 22, 2024
About the role
As a Global Product Marketing Associate, you’ll play a crucial role in understanding market needs and ensuring that our product messaging aligns with customer challenges and company goals. You’ll work closely with cross-functional teams across multiple global regions to maximize conversions and contribute to CleverTap’s success.
What will you do :
- Derive Market Insight: You will be expected to conduct and analyze research in collaboration with sales, customer success and data analytics teams to better understand customer needs, how they use our products, and how we can position or develop our product experiences to better meet those needs.
- Define Positioning and Messaging: Influence and shape CleverTap’s positioning through the use of data and insights for target audiences.
- Build an Impactful Asset Library: Collaborate closely with customer-facing teams and leadership to identify needs, pain points, and goals, and then deliver an asset roadmap to meet business priorities. Ensure consistent quality for sales-facing messaging, positioning, and value propositions across all enablement materials.
- Accelerate Field Enablement: Source, build and review engaging, effective and scalable sales content, including training collateral, sales playbooks, and other assets for all customer facing teams (Sales, Customer Success, Solution Engineering and Field Marketing) - with a focus on consultative/ Value selling.
- Key Deal Support: Support CleverTap’s sales and customer success teams for key large deals by building a clear narrative for discussions
- Build Mid/ Bottom Funnel Touchpoint Frameworks: Craft engaging mid/bottom funnel touchpoints for mature prospects to achieve maximum conversions and closures.
- Build Industry Expertise/ Solutions Hub: Assist in building a dedicated industry-wise program for CleverTap’s Key Target Industries.
- Influence and shape product strategies: Act as a liaison between the market and products teams by becoming the ‘Voice of the Market’ and influence product roadmaps to augment wins for CleverTap in the short term and long-term.
What are we looking for?
- MBA in Marketing, Business from a Tier-I, II B-School
- 2-4 years of experience in industry marketing, product marketing or corporate marketing
- Strong analytical skills and structured decision-making.
- Excellent cross-functional team management and presentation skills.
- Familiarity with product marketing strategies, project management, and field enablement
- Ability to craft compelling industry messaging
- Comfortable presenting to executive leaders and cross functional partners, and ability to develop compelling industry customer-facing presentations
Good to have:
- Prior Experience in B2B Saas Companies
- Growth mindset, curious, self-aware, and passionate about continuous improvement
- Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
- Excellent communications skills; able to distill complex concepts into clear and concise language for senior-level management and various stakeholders
- Highly motivated and creative team player who thrives in building collaborative partnerships with Integrated Marketing, Product, Customer Success, Sales and PR, and Enablement teams
- Deep experience writing messaging and creating engaging content that romances product scenarios; passion for technology and the ability to translate complex ideas into simple, clear prose
- Curiosity, self-awareness, and a desire to test and learn, sing data as a success metric
- A natural collaborator with a willingness to drive hands-on tactical execution - Ability to establish excellent working relationships with cross-functional teams
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
Who will you report to: Senior Manager Product Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
At CleverTap, the Product team is focussed on building the World's #1 Retention Cloud. We believe that user retention is the only way for apps to grow faster, sustainably. The Product organization collaborates with engineering to bring out new innovative features that customers love. The team is responsible for all aspects related to the product execution cycle - pain point identification, delivery, documentation, adoption, positioning, packaging, pricing, and promotion.
The Product team consists of product managers, designers, marketers, analysts, growth specialists, etc. working together to solve some of the challenges brands face to retain their customers for life.
We are a team of Growth Pilots where everyone works together towards a common objective.
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!