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Senior Analyst - Marketing Operations

CleverTap

CleverTap

Marketing & Communications, IT, Operations
Bengaluru, Karnataka, India
Posted on Tuesday, June 4, 2024
About the Role:
As a Senior Analyst - Marketing Operations at CleverTap, you will be an integral in enhancing our marketing operations to maximize the effectiveness and efficiency of our marketing initiatives. You will be pivotal in conducting market research, managing marketing data, and integrating various platforms to ensure seamless marketing operations.
What will you do :
- Conduct comprehensive market research to guide strategic decisions and campaign development.
- Managing regional pipeline cadences to help drive regional goals and help close the gap on conversion data.
- Manage and optimize the usage of marketing automation tools such as HubSpot and Salesforce.
- Implement robust data management practices to ensure accuracy and accessibility of crucial marketing data.
- Collaborate with IT and marketing teams to integrate platforms such as Workato, enhancing operational workflows.
- Oversee lead and account enrichment processes to enhance lead quality and boost sales conversion rates.
- Develop and maintain dashboard reporting of marketing metrics to monitor performance and pinpoint areas for improvement.
- Work closely with SDR, demand generation, digital marketing, and field marketing teams to synchronize strategies and execute campaigns effectively.
- Utilize strong project management skills to manage multiple projects concurrently, ensuring timely delivery and adherence to quality standards.
- Demonstrate proficiency in integrated marketing and campaign management to create and execute multi-channel marketing campaigns.
What are we looking for?
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum of 2-3 years of experience in marketing operations, particularly in a B2B or B2C SaaS environment.
- Proficient in marketing automation tools like HubSpot, Outreach and Salesforce and integration platforms such as Workato.
- Solid understanding of data management, lead and account enrichment.
- Excellent analytical skills and experience in market research.
- Proficient in integrated marketing and adept at managing multi-channel marketing campaigns.
- Exceptional project management and collaboration skills, with a proven track record of effectively coordinating with cross-functional teams.
- Outstanding communication and interpersonal abilities.
Who will you report to : Associate Director- Marketing Operations
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function :
Sales Operations being a part of an aggressively growing Company and a Sales Organization, plays a pivotal role in Onboarding, Enabling and Driving superior performance among the Sales & Marketing Organization. With the average tenure of the team < 1 year, Sales Operations Function has a bigger and more ambitious role to play in enabling the Growth Operations for the organization with responsibilities encompassing Sales Enablement, Business Partnership, Process Excellence, Tools & Data, Variable Compensation and Sales Support Operations.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap :
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!