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Product Marketing Associate (Customer Advocacy)

CleverTap

CleverTap

Marketing & Communications, Product, Customer Service
Mumbai, Maharashtra, India
Posted on Wednesday, June 26, 2024
About the role:
As a Product Marketing Associate (Customer Advocacy), you will play a pivotal role in building a differentiated market position for CleverTap, by building inspiring customer success stories that showcase how our customers are leveraging the CleverTap’s All-in-one Engagement platform. You will have full responsibility for driving Customer advocacy initiatives, which include building assets (testimonials, case studies) as well as other initiatives, such as Advocate communities.
What will you do:
- Program Development: Develop and execute the customer advocacy program to identify and engage with satisfied customers, and convert them to advocates.
- Promote: Drive visibility of the program within the organization, develop & monitor the process to measure the effectiveness of the program.
- Identify prospects: Work in close collaboration with sales, customer success, product, and marketing teams to build a pipeline of potential reference customers from across the globe and nurture the prospects.
- Build the case: Engage with internal & external stakeholders to conduct research, gather data and resources and build the narrative.
- Produce content: Bring your storytelling skills and work with teams including content, design, and video to develop primary and secondary assets.
- Leverage assets: Identify how the assets can be integrated into key marketing activities and collateral.
- Measure the impact of customer references and report on the overall benefits from the advocacy program.
What are we looking for?
- MBA in Marketing, Business from a Tier-I, II B-School
- 2-4 years of experience in industry marketing, product marketing or corporate marketing
- Excellent communication skills, including ability to build rapport with stakeholders, engage with key decision-makers and influencers, and craft industry & customer-facing messaging and presentations.
- Strong analytical skills, story-telling skills and structured decision-making.
- Excellent cross-functional team management and presentation skills.
- Comfortable presenting to executive leaders and cross functional partners
Good to have:
- Prior Experience in B2B Saas Companies
- Growth mindset, curious, self-aware, and passionate about continuous improvement
- Strong attention to and command of detail, and project management skills to focus on key outcomes amidst competing priorities and tight deadlines
- Deep experience writing messaging and creating engaging content that romances product scenarios; passion for technology and the ability to translate complex ideas into simple, clear prose
- Curiosity, self-awareness, and a desire to test and learn, sing data as a success metric
- A natural collaborator with a willingness to drive hands-on tactical execution
- Ability to establish excellent working relationships with cross-functional teams
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
Who will you report to: Associate Director, Product Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
At CleverTap, the Product team is focussed on building the World's #1 Retention Cloud. We believe that user retention is the only way for apps to grow faster, sustainably. The Product organization collaborates with engineering to bring out new innovative features that customers love. The team is responsible for all aspects related to the product execution cycle - pain point identification, delivery, documentation, adoption, positioning, packaging, pricing, and promotion.
The Product team consists of product managers, designers, marketers, analysts, growth specialists, etc. working together to solve some of the challenges brands face to retain their customers for life.
We are a team of Growth Pilots where everyone works together towards a common objective.
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!