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Market Intelligence Manager

CleverTap

CleverTap

Operations
Mumbai, Maharashtra, India
Posted on Thursday, July 11, 2024
About the Role:
As a Market Intelligence Manager, you will be responsible for developing and executing GTM strategies in a high impact, high visibility setting with measurable outcomes. You will have strong cross-functional influence across various departments, including Sales, Marketing and Product.
What you will do:
- Creating compelling, differentiated messaging and positioning, with a clear understanding of customer use cases/persona and the core capabilities of our platform
- Conducting deep and ongoing research and analysis of other products in our ecosystem. Create GTM strategies, with a focus on the delivery of accurate, timely, unbiased and contextual analysis as a subject matter expert
- Providing actionable market intelligence, sales tools, training, and consultative engagement to serve the needs of the field (battlecards, whitepapers, presentations, etc.)
- Delivering deal support and market expertise to sales teams to craft winning sales strategies
- Developing and executing strategies to boost win rates of our product globally
- Delivering key messages that enable our marketing and partnership teams to execute relevant digital and event-based campaigns and programs
What are we looking for?
- 3-5 years of experience in Product Marketing, Business Strategy or Consulting preferably in B2B Technology/SaaS, or as a marketing expert in a B2C company
- Proven track record working collaboratively with product and sales teams
- Exceptional written and verbal communication and presentation skills
- Strong critical and analytical thinking skills
- Strong sense of ownership to drive key business metrics and company growth
- Self-starter with an entrepreneurial mentality with experience working on complex, ambiguous projects across multiple teams.
- Creative approach to new ideas, experimentation with new initiatives that fuel growth
Measures of Success:
- Cross-functional collaboration to successfully launch high-impact initiatives in partnership with other departments
- Improvement of business optimization metrics such as customer win rate and retention rate
- Increase in conversions for key deals where support is provided based on market intelligence
Who will you report to: Director Growth
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
At CleverTap, the Product team is focussed on building the World's #1 Retention Cloud. We believe that user retention is the only way for apps to grow faster, sustainably. The Product organization collaborates with engineering to bring out new innovative features that customers love. The team is responsible for all aspects related to the product execution cycle - pain point identification, delivery, documentation, adoption, positioning, packaging, pricing, and promotion.
The Product team consists of product managers, designers, marketers, analysts, growth specialists, etc. working together to solve some of the challenges brands face to retain their customers for life.
We are a team of Growth Pilots where everyone works together towards a common objective.
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real-time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in San Francisco, California, with presence in New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, Jakarta, and Ho Chi Minh.
For more information, visit clevertap.com or follow us on:
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!