Senior Manager - Email Marketing
CleverTap
Marketing & Communications
Mumbai, Maharashtra, India
Posted on Aug 31, 2024
About the Role:
As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.
What will you do:
- Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
- Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities
- Identify and segment target audience aligned to various drips sequences and campaign requirements
- Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle
- Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle
- Develop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridges
- Own and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collection
- Own email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIs
- Own email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive results
- Collaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaigns
What are we looking for?
Must have:
- 7+ years of strategic leadership experience in enterprise email marketing
- Experience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud accepted
- Prior experience of setting up and managing a lead scoring program
- Prior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparable
- Handling large volumes
- Prior experience working across multiple markets and different languages
- Comfort with scale: large addressable databases, and significant scale on cold outreach programs
- Experience in collaborating with other marketing channels to help drive one team results
- Strong analytical skills and comfort reporting on data
- An eye for detail and a desire to creatively optimize email content, formats and segments to drive results
- High standards, a commitment to the brand integrity of the business and desire to continuously optimize
- Experience working directly with sales teams to understand their perspectives, friction points and assist to optimize their email outreach
Good to have:
- MBA in Marketing
- B2C experience
Measures of Success:
- Email hygiene metrics: deliverability, spam score and health scores
- Email quality metrics: addressable database size, open rates, clicks etc
- Email driven quality warm leads
- Email driven demo conversions and closed won contracts
Key Competencies:
- Functional: Experienced analytical technician comfortable managing enterprise cold outreach and CRM tooling at scale. Strong understanding of the technical landscape paired with a content and creative bent to drive email results.
- Behavioural: High standards, strong attention to detail, brand integrity led and data orientated. Ability to set channel strategy, explain pillars and approach, comfort owning targets and discussing with senior management.
Who will you report to: Head of Digital Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
About CleverTap:
CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.
Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!