Senior Manager - Email Marketing
Marketing & Communications
United States · Mumbai, Maharashtra, India · Singapore
About the Role:
As a Senior Manager - Email Marketing, you will be responsible for leading acquisition email marketing. Your duties will include developing and scaling a cold email outreach program that drives business results, and successfully driving engagement and ultimately conversion of the warm lead database.
What will you do:
Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities
Identify and segment target audience aligned to various drips sequences and campaign requirements
Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle
Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle
Develop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridges
Own and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collection
Own email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIs
Own email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive results
Collaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaigns
What are we looking for?
Must have:
7+ years of strategic leadership experience in enterprise email marketing
Experience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud accepted
Prior experience of setting up and managing a lead scoring program
Prior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparable
Handling large volumes
Prior experience working across multiple markets and different languages
Comfort with scale: large addressable databases, and significant scale on cold outreach programs
Experience in collaborating with other marketing channels to help drive one team results
Strong analytical skills and comfort reporting on data
An eye for detail and a desire to creatively optimize email content, formats and segments to drive results
High standards, a commitment to the brand integrity of the business and desire to continuously optimize
Experience working directly with sales teams to understand their perspectives, friction points and assist to optimize their email outreach
Good to have:
MBA in Marketing
B2C experience
Measures of Success:
Email hygiene metrics: deliverability, spam score and health scores
Email quality metrics: addressable database size, open rates, clicks etc
Email driven quality warm leads
Email driven demo conversions and closed won contracts
Key Competencies:
Functional: Experienced analytical technician comfortable managing enterprise cold outreach and CRM tooling at scale. Strong understanding of the technical landscape paired with a content and creative bent to drive email results.
Behavioural: High standards, strong attention to detail, brand integrity led and data orientated. Ability to set channel strategy, explain pillars and approach, comfort owning targets and discussing with senior management.
Who will you report to: Director of Digital Marketing
Why join us
Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation.
You are passionate about technology and its impact on the high-growth mobile technology spacePower personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
Flourish in an Environment that Nurtures Growth and Curiosity
Learn More:
Get to know us better before you apply!
Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.
About CleverTap:
CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.
Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to power truly intelligent, self-optimizing engagement across channels including mobile, web, email, SMS, WhatsApp, and more. By seamlessly connecting data, insights, and activation, CleverTap ensures every interaction is contextual, coordinated, and conversion-driven.
Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines and a Strong Performer in The Forrester Wave™, CleverTap is at the forefront of the shift from campaign-led marketing to agent-led growth. Trusted by more than 2,000 global brands including IKEA, Tesco, Burger King, Levi’s, Decathlon, Domino’s, 7-Eleven, Jio, Grab, Carousell, and Emirates NBD, CleverTap helps businesses drive measurable growth through meaningful, autonomous customer engagement.
Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has 600+ employees across offices in the US, the Middle East, Asia, and LATAM.
For more information, visit https://clevertap.com/ or follow us on Linkedin and X.
Join us in shaping the future of engagement.
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.