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Product Marketing Manager - Competitive Intelligence (m/f/x)



Marketing & Communications, Product
London, UK · Amsterdam, Netherlands · Madrid, Spain · Munich, Germany · Amsterdam, Netherlands · Netherlands · Germany · United Kingdom · Berlin, Germany · England, UK · London, UK · Valencia, Spain · Spain
Posted on Thursday, May 23, 2024

Our Guiding Stars are the values at the heart of our organization that drive everything we do. We are committed to creating meaningful change not only in our industry but also in the communities we engage with. If our Guiding Stars resonate with you, we encourage you to consider joining our team.

  • Drive Results: We think big, work smart, and execute fast to transform the future of commerce
  • Cultivate Belonging: We welcome diverse backgrounds and experiences, driving positive change through inclusion and teamwork
  • Champion Customers: We go the extra mile for our customers to help them unlock their full potential
  • Adapt Boldly: We’re curious and innovative, we take risks and grow from our failures

Please note: We can currently offer full remote work for candidates based in the following cities: Amsterdam, Berlin, London, Munich, or Valencia.

The Opportunity:

commercetools is seeking a Product Marketing Manager to help drive our go-to-market efforts by understanding the competitive and broader market landscape.

As our Product Marketing Manager, you will lead the strategy and execution of research across our global regions. You will gather, analyze, and disseminate market intelligence through various research methods and distribute market-relevant insights to internal stakeholders. You’ll use data gathered through market, customer, and field research to drive winning sales plays and inform marketing campaigns and product strategies that directly impact our ongoing growth and success.

Product Marketing is a highly cross-functional role at commercetools, collaborating closely with Product, Marketing, GTM, Customer Success, Enablement, and more.

Your Mission:

  • Define global research strategies
  • Be the subject matter expert on key competitors’ product, business, sales, and marketing strategies
  • Work with the wider Product Marketing team to develop compelling positioning, messaging, and launch processes that differentiate our platform and products
  • Prepare content such as battle cards, playbooks, and presentations, and maintain assets, keeping them current and actionable. Train sales and go-to-market teams on an ongoing basis
  • Support deals with differentiated competitive positioning and market intelligence
  • Collaborate with product teams to influence product roadmap
  • Execute competitive win/loss reviews with sales/account teams, prospects, and customers to ensure a clear understanding of competitive dynamics
  • Measure success by tracking win rates against top competitors
  • Develop a regular cadence of company-wide briefings and department-specific updates (Company All-Hands, Enablement, Sales Kick-Off, Sales & Success Training)

What you need to succeed:

  • 4+ years experience working in competitive intelligence or a market research role
  • Relevant work experience in Product Management, Sales or Solutions Engineering, Technical Marketing, or field-facing Competitive Intelligence is also valuable
  • Hands-on experience using, testing, and understanding technical SaaS products
  • Comfortable reading technical documentation
  • Excellent verbal and written communication skills, with the proven ability to translate complex technical concepts into actionable field guidance and differentiated positioning
  • Excellent project management skills

Nice to have:

  • Familiarity with the ecosystem of commerce platforms (SAP Hybris/Commerce Cloud, Shopify, etc.)

We care about your growth and well-being

💰 Competitive Compensation Package: Generous compensation structure consisting of salary, a competitive stock option package, and various benefits and perks

☀️ Workation: Work up to 60 days per year in a country different from your home country

💻 Learning & Development Budget

📚 Academy: Regular training sessions, access to Coursera and Babbel training courses

🙌 Our Benefits: Check them out by office here

⌚️ Flexibility: Morning person or night owl? We believe in outcome and motivated employees

🚀 Mindset & Growth: A diverse workplace with an open, international culture, and learning environment

Come grow with us!

We are all different and that is what makes us stronger! We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company better.

commercetools celebrates being a diverse environment and is proud to be an equal opportunity employer. If your professional profile aligns with our specific hiring requirements and Guiding Stars, we encourage you to apply. We will assess your competencies, future potential, approach to learning and self-development and passion, and not your age, color, national origin, religion, gender, gender identity or expression, sexual orientation, familial status, genetics, or disability.