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Digital Marketing Specialist (6-month Contract)

Couchbase

Couchbase

Marketing & Communications
California, USA
Posted on Friday, June 21, 2024

Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you’ll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.

We are looking for an enthusiastic digital marketer to join our fast paced, high-energy marketing team. You will manage paid digital campaigns to support our MQL and pipeline generation goals, while also increasing market awareness. In this role you will report to the Sr. Paid Media Manager, working cross-functionally within marketing as well as key stakeholders from other departments.

Note: This is a 6-month contract with Couchbase

Responsibilities:

  • Successfully launch and manage digital media programs with an emphasis on lead generation across channels, but not limited to, content syndication, paid social, paid search, etc.
  • Effectively manage budget and internal partners to set and achieve KPI’s
  • Collaborate with internal partners to ideate and execute ad copy, landing page, and creative testing to drive improved performance
  • Manage and update reporting on a regular cadence, drawing insights and making data driven recommendations to find new opportunities to drive traffic, conversions, and efficiency.
  • Ability to manage multiple projects concurrently

Qualifications:

  • Bachelor’s degree with 1-2 years of B2B digital marketing experience, either in house or at an agency
  • Understanding of key digital buying metrics (CPL, CPM, CPC) and corresponding KPI’s
  • Experience with paid advertising on paid search and paid social advertising platforms including Google, Bing, LinkedIn and Meta
  • Excellent written and oral communication skills
  • Strong organizational and project management abilities
  • Detail oriented self-starter that is comfortable working in a rapidly changing environment, taking initiative, and making data-driven decisions
  • Adept at picking up technology like Salesforce, marketing automation, Integrate, ABM platforms, etc., direct experience a plus
  • Bonus if you have advanced Excel skills; you are comfortable with pivot tables and vlookup
The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, commissions, equity, and other benefits as described below. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location.
Base Pay Range
$64,800$81,000 USD
Why Couchbase?
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase’s mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers– all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award for the Bay Area and the UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
  • Generous Time Off Program - Flexibility to care for you and your family
  • Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
  • Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
  • Career Growth - Be valued, Create value approach
  • Fun Perks - A Monthly Lifestyle Spending Account credit, an ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
  • And much more!
*Note: some programs are not applicable to all countries. Please discuss with a Couchbase recruiter to learn more.
Disclaimer:
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans’ status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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