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Manager - PR, Media Relations and Communications

Credgenics

Credgenics

Marketing & Communications
Noida, Uttar Pradesh, India
Posted on Saturday, June 22, 2024

Credgenics is India's leading SaaS-based debt collection platform. Our platform helps banks, non-banking finance companies, FinTech, and ARC’s worldwide digitise and automate their collection processes, helping them improve recovery rates, decrease time to collect, and increase the efficiency of their collection spends.

We at Credgenics understand that achieving growth requires a culture of constant motion: exploring new technologies, being ready to handle any challenge at a moment's notice, mastering consistency in an ever-changing world—that's what it takes to get there. If that's something you want to be a part of, apply today!

What you’ll be doing:

  • Create and implement PR and media engagement strategies for the company and its products in India and other geographies
  • Develop a comprehensive around PR, media relations and communications approach
  • Drive the organisation’s PR agenda, manage PR partners and oversee all their activities. Monitor, analyse and communicate PR performance regularly
  • Handle media relations, seek high-level placements in print, broadcast and online media. Address media inquiries and interview requests, draft responses
  • Create content for press releases, media articles and other PR items
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage management team and leadership team profiling, media presence
  • Establish a keen understanding of industry trends affecting customers and incorporate the PR and communication strategy surrounding them
  • Build relationships with relevant thought leaders to increase industry awareness

What we’re looking for:

  • Proven work experience of 6-8 years in public relations role with reputable brands
  • Prior experience with B2B focused IT organisations preferred. Exposure to BFSI / Fintech domain will be an added advantage
  • Track record of designing and executing successful public relations campaigns at both at India and global level
  • Strong relationships with renowned national business and industry media outlets
  • Experience in handling company spokespersons; comfortable and skilled in both handling broadcast and print media interviews
  • Graduate / PG degree in PR, Communications or Journalism
  • Expertise in handling internal team and managing external agencies
  • Excellent oral communications with expertise in writing and editing
  • An analytical mind with attention to details
  • In-depth knowledge of industry best practices

What’s in it for you?

At Credgenics we know that people are the heart of the business, and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, convenience, growth, and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to anything that makes you who you are - your gender, race, sexuality, religion, or a secret aversion to coriander. All you need is passion and a desire to be part of one of the fastest-growing startups in an incredibly exciting space.