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Director, Public Relations, APJ



Marketing & Communications
Multiple locations
Posted on Saturday, April 20, 2024

​​#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:

As the Director of Public Relations in APJ, you will create and drive an aggressive earned media strategy to support the next phase of CrowdStrike’s high-growth journey in the region. Reporting to the Senior Director of Public Relations and Media Strategy, this international role will use public relations as a strategic and proactive driver of CrowdStrike’s communications efforts in both established and emerging markets for the company.

As a key leader in the global communications organization, you will partner with marketing and business leaders to execute localized communications programs and initiatives to support and enhance CrowdStrike’s profile and reputation in diverse markets. You will be responsible for managing a network of APJ agency partners to bring forward a coordinated plan that aligns with the business and drives clear narratives in the market. You will have the opportunity to develop and implement strategies and tactics to promote CrowdStrike’s technology and services portfolio, executive-level communications, and global presence.

CrowdStrike views public relations and media as a strategic enabler of the business. In this critical position, you will have access to an executive team and a range of regional business leaders that are all-in on strategic comms and heavily invested in the success of the program.

What You'll Do:

  • Develop and implement an aggressive PR strategy for the company in the Asia Pacific and Japan region, in complete integration with CrowdStrike’s global communication strategy and business objectives

  • Lead the APJ communications function, managing both direct reports in region, as well as coordinating with other regional staff that support communications activities

  • Drive proactive media outreach to top tier, trade, and technology media; coordinate, and support press interviews, develop baseline PR materials, including press releases, award submissions, article content, etc.

  • Adapt global corporate announcements and initiatives for APJ, ensuring stories translate to differing international markets to resonate in region

  • Manage a comprehensive network of regional agencies, and the annual communications budget for APJ to drive clarity and focus on delivering results that matter.

  • Develop media strategies to support major corporate and industry regional events

  • Proactively manage key aspects of regular executive staff visits in region, coordinating media, customer and other stakeholder events

  • Support key parts of the business with dedicated, always-on media engagement.

What You’ll Need:

  • Proven experience in a communications leadership position at a high-growth cybersecurity or enterprise SaaS company. Agency experience is a plus.

  • Deep knowledge of APJ media landscape as it pertains to business, mainstream, trade, and technology press

  • Exceptional verbal and written communications skills. Excellent judgment, particularly in narrow timeframes

  • Experience managing and expanding a current network of media contacts

  • Fluency in additional languages beyond English not required, but considered a plus

  • The ability to breakdown and translate nuanced, complex technical issues into compelling narratives to land clean, positive stories across key media publications.

  • Highly capable and comfortable in large, high-growth, fast-paced organizations

  • Equally adept at marshaling internal armies and personally executing campaigns to get stuff done

  • Track-record of staying on top of industry trends including new platforms/media, what competitors are doing, and current and emerging influencers



Benefits of Working at CrowdStrike:

  • Remote-first culture

  • Market leader in compensation and equity awards with option to participate in ESPP in eligible countries

  • Competitive vacation and flexible working arrangements

  • Physical and mental wellness programs

  • Paid parental leave, including adoption

  • A variety of professional development and mentorship opportunities

  • Access to CrowdStrike University, LinkedIn Learning and Jhanna

  • Offices with stocked kitchens when you need to fuel innovation and collaboration

  • Birthday time-off in your local country

  • Work with people who are passionate in our mission and Great Place to Work certified across the globe

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected], for further assistance.