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Event Marketing/Audience Acquisition Manager - Contractor (Remote)

CrowdStrike

CrowdStrike

Administration, Marketing & Communications
United States · Remote
Posted on Thursday, May 23, 2024

​​#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:

CrowdStrike is looking for a seasoned Event Marketing/Audience Acquisition Manager (Contractor, 6 months) to support our fast growing annual customer conferences this Fall.

What You’ll Do:

  • Audience Acquisition: This critical role will successfully project manage, amend and execute an existing in-process audience acquisition strategy for impressive year-over-year growth, working cross-functionally within CrowdStrike and with key partners to drive attendance results across email, social, digital and web. You will also perform data-driven analysis throughout the campaign, adjusting strategy as-needed, and ensuring maximum registration-to-attendance conversion.

  • Event Communications: This role will execute not just pre-event external communications, but on-site communications as well via the mobile app, in attendee emails, and other areas as needed.

  • Registration Management: You’ll work with our existing reg vendor and internal teams to ensure proper integrations, reporting and smooth & secure registration experiences for all attendees pre-event and on-site.

  • Post Event Wrap Up: You’ll analyze successes and data-driven lessons learned, support the greater team in post-event promotions, and plan virtual event experiences to extend the event lifecycle and maximize the event investment.

What You’ll Need:

  • Minimum of 10+ years successful event marketing experience with expertise in the strategic and tactical execution of audience acquisition and attendee communications

  • Clear understanding of the event marketing campaign hierarchy and lifecycle and how a well-choreographed campaign between email, digital, social and web can drive results

  • Exceptional project management, and time management skills – highly organized, detail focused, results-driven, and accountable with the ability to handle high pressure last-minute, urgent requests

  • Process-oriented execution plans – you will be working internally hand-in-hand with CrowdStrike teams using Adobe Workfront and other process solutions to keep projects on track

  • Experience in personalizing/targeting marketing content for multiple attendee types

  • Experience with event registration technology (preferentially Rainfocus), badge mapping, and attendee mobile app journeys

  • Ability to foster collaboration and teamwork across global cross-functional teams that are not under direct control

  • Demonstrate strong critical thinking skills and ability to problem solve and come up with solutions and recommendations.

  • Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that must perform under pressure

  • Experience evaluating event performance, including data-driven post event analysis, de-briefs and wrap-up reports

Bonus Points:

  • Experience with fast-paced teams and driving substantial year-over-year growth

  • High energy, can-do personality and ability to thrive in a high-growth, dynamic environment

  • Strong attention to detail, excellent customer service and creativity in problem-solving

  • International (Europe) event marketing experience

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We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.