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Growth Marketing Operations Specialist, APJ



Marketing & Communications, Sales & Business Development, Operations
Multiple locations
Posted on Monday, July 1, 2024

​​#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:

The Growth Operations Specialist is a key function within the APJ Growth Marketing Operations team that will support cross-functional marketing analysis. This person will be comfortable diving into complex problems and systems, can identify issues in lead flow and has experience qualifying and summarising data into a cohesive story. This role will report to the Senior APJ Growth Marketing Operations Manager and will support day-to-day marketing operations as well as work on key reporting projects including (but not limited to) marketable database analysis, fixing the leaky funnel and analysing lead follow-up.

What You'll Do:

  • Owns and manages the Lead Funnel Flow and integrity through SFDC for APJ - reviewing Lead assignment, stagnation, rejection and leaks - providing recommendations on optimisations.

  • Develop detailed and accurate reporting Dashboards using a combination of SQL queries and Tableau, from understanding data field labels, accuracy, hygiene, connections across objects, to building formal reports and dashes and the creation of charts

  • Creation of reports that include complex functions, formulas and pivots within Gsheets.

  • Regular Marketing Campaign Performance reporting, from building SFDC reports and dashes, to SQL querying of Marketing Attribution and Influence.

  • Report on SDR follow-up from within Outreach, reviewing performance tracking and impact to the bottom line.

  • Optimisation and auditing of Outreach sequences in consultation with Campaign Demand Support; working to continuously review step rates, devising new strategies / AB Testing to improve performance: Deliverability, OR, CTR, Unsub, etc

  • Owns and manages Lead and Account matching with a sound understanding of the LeanData system.

  • Enablement of reporting and dashboards for relevant stakeholders (Field, Campaigns, Customer, Partner and Digital Marketers as well as SDRs).

  • Liaison with the Global Demand Operations team where necessary to work in consultation with global initiatives.

  • Liaison with the Global Reporting and Analytics team to consult and review reporting requests.

  • Optimisation of campaign set-up for SDR-based SPIFF Programs, working with global Demand Operations, Marketing Operations and local APJ SDR Managers to continuously review performance, attribution, and optimisations.

  • Identification of opportunities to create scalable processes that ensure best practices in LeanData, SFDC and Outreach setup; from investigation and syncing requirements with SFDC, to conversion tracking and ongoing task management.

  • Troubleshooting of Marketing / SDR campaigns across Lead flow systems (SFDC, Outreach, etc).

What You’ll Need:

  • Minimum 5 years marketing analytical/operations experience.

  • In depth experience using Salesforce and understanding its integrations with various platforms (Marketo, 6Sense, Outreach, LeanData, Snowflake).

  • Demonstrated expert proficiency in SQL querying and Tableau Dashboard creation.

  • Some experience with using Outreach and LeanData.

  • Bachelor’s Degree in Business, Data Analytics, Marketing or a similar field.

  • A multi-tasker; someone who can handle multiple tasks at a time and can manage their time efficiently.

  • Strong / proven problem-solving, issue-resolution, project management and prioritisation skills.

  • Strong analytical and quantitative skills; ability to use data to investigate, cross-check quality, form a story and assess the overall success of SDR/marketing programs.

  • Passionate about processes, automation and information systems.

  • Strong stakeholder engagement skills - with a keen sense of providing great internal customer support and experiences, taking a consultative approach with the SDR, Field, Programs, Partner and Digital Marketing teams, ensuring that expectations are met on delivery.

  • An ability to navigate the unknown - leveraging resources and relationships in the business to be a fixer and optimiser.


Benefits of Working at CrowdStrike:

  • Remote-first culture

  • Market leader in compensation and equity awards with option to participate in ESPP in eligible countries

  • Competitive vacation and flexible working arrangements

  • Physical and mental wellness programs

  • Paid parental leave, including adoption

  • A variety of professional development and mentorship opportunities

  • Access to CrowdStrike University, LinkedIn Learning and Jhanna

  • Offices with stocked kitchens when you need to fuel innovation and collaboration

  • Birthday time-off in your local country

  • Work with people who are passionate in our mission and Great Place to Work certified across the globe

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.

CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact [email protected], for further assistance.