Sr. Manager, NAMER Regional Marketing (Remote)
CrowdStrike
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About the Role:
The Sr. Manager, NAMER Regional Marketing plans, organizes and executes field campaigns and programs that include in-person, virtual, and targeted activities across segments in the NAMER theater. The role will collaborate closely across the Marketing & Business organization and with Field and Channel sales teams to create and deliver marketing plans that deliver maximum impact through tailored activities - to generate new business and pipeline, drive cross sell/upsell opportunities, accelerate pipeline, and increase brand awareness - by marketing to and through strategic partnerships. This includes but is not limited to distributors, law firm partners, managed service providers and system integrators.
The ideal candidate should have proven experience building and developing large and complex programs, ABM/ABX targeted engagements, executing demand generation activities and delivering strong pipeline across the NAMER segments. This role must have strong communication skills, analytical capabilities, an in-depth understanding of the marketing mix, a solid understanding of lead management processes, and experience working cross-functionally with multiple stakeholders to drive the business.
You should be deeply proactive, self-driven, organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities.
What You’ll Do:
Create demand using a variety of marketing vehicles and tactics including multi-touch campaigns and joint field/partner marketing activities
Research, choose, design and manage live and virtual events to be included as tactics in the overall marketing mix to market to and through the business partner (alliances, services, channel) and/or third party organization
Manage operational tools and programs that will streamline process across the AMER organization for both field and channel marketing
Create regional field and partner quarterly plans with tight project management to drive clear accountability and a result-driven mindset
Assist with managing vendors that contribute to local demand creation programs including event venues and services, direct mail providers, and other services
Communicate and collaborate with field, digital, marketing operations, campaign, field and channel sales teams regarding new and planned marketing activities including regional and local programs
Create consistent reporting on weekly success metrics and optimization of campaigns and programs to improve results
What You’ll Need:
Entrepreneurial self-starter with 12-15 years of progressive experience in developing demand and/or integrated marketing campaigns within high-tech B2B environment in a Senior Field Marketing Manager role
Previous support of field sales and partner organizations within the IT industry
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities and accelerate pipeline through deal registration
Experience in tracking ROI and analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders
Strong experience with live and digital marketing activities such as in-person trade shows and conferences, virtual events, lead generation, ABM and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management.
Individual contributor with experience managing localized, regional programs and budget that aligns with marketing, sales, and channel goals and objectives
Exceptional project management, organizational and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with multiple priorities. Essential to work cross-functionally, manage multiple projects simultaneously, work on tight deadlines and deliver campaigns on schedule
Ability to scale and grow with an organization with a proven track record of working across marketing functional areas
Experience working with sales and channel teams to understand needs and integrate into Salesforce processes
Bonus Points:
Experience in cybersecurity is a benefit
Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies
Courage to take initiative, address problems, and make continuous process improvements
Commitment to professionalism and personal growth
A curiosity for data and enjoys measuring results and uncovering trends
#LI-Remote
#LI-MJ1
Benefits of Working at CrowdStrike:
Remote-first culture
Market leader in compensation and equity awards
Competitive vacation and flexible working arrangements
Comprehensive and inclusive health benefits
Physical and mental wellness programs
Paid parental leave, including adoption
A variety of professional development and mentorship opportunities
Offices with stocked kitchens when you need to fuel innovation and collaboration
CrowdStrike is proud to be an equal opportunity and affirmative action employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you need assistance accessing or reviewing the information on this website or need help submitting an application for employment or requesting an accommodation, please contact us at [email protected] for further assistance.
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