Position Title: Marketing Analyst - Events (P3)

Company Summary

Crown Castle is the nation’s largest provider of shared communications infrastructure: towers, small cells and fiber. It all works together to meet unprecedented demand—connecting people and communities and transforming the way we do business. Whenever you make a call, track a workout or stream music and videos, we’re the ones providing the communications infrastructure that makes it all possible. From 5G and the internet of things to drones, autonomous vehicles and AR/VR, we enable the technologies that help people stay safe, connected and ready for the future. Crown Castle is publicly traded on the New York Stock Exchange (CCI), is part of the S&P 500 and is one of the largest Real Estate Investment Trusts in the US.

We offer a total benefits package and professional growth development for teammates in any stage of their career. Along with caring for our teammates, we’re an active member in the communities where we live, work and do business. We have a responsibility to give back, which we do through our Connected by Good program. Giving back allows us to improve public spaces where people connect, promote public safety and advance access to education and technology.

Role

As a Marketing Analyst - Events for Crown Castle, you’ll work alongside the marketing team and play a critical role in shaping and producing our events to drive meaningful business results. You’ll support programs that help build targeted market awareness and a positive brand reputation, in addition to generating demand and advocacy and driving sales growth. As the owner of our external events program, you will be responsible for partnering with our sales leadership team to execute a portfolio of events that enables their sales objectives of driving appointments, opportunities and wins. If you’re an expert event planner who is passionate about doing the work that brings an event to life, we want you.

Responsibilities

• Manage the overall event budget ensuring we remain at or under spend and that the spend aligns with our highest strategic priorities and categorization set forth in planning.
• Own end-to-end production and logistics, in partnership with third-party agencies, for a high volume of events. Includes but not limited to tradeshows, hosted customer events, speaking panels and webinars.
• Manage relationships with key agency partners who are in support of the overall event strategy; exhibit services house, ticket management, print and promotional item vendors, etc.
• Project manage timelines and milestones in partnership with show producers and other internal collaborators. Includes facilitating invoices, contracts and budgets.
• Your role will be to ensure all internal stakeholders and external vendors, agencies and show managers are working together to deliver a high-quality event that maximizes return.
• Be an advocate for the brand when translating brand materials into event platforms, ensuring consistency across multiple and often divergent audiences.
• Collaborate with other Marketing teammates to tie event calendar to digital lead-gen campaigns.

Education/Certifications

• High school diploma or equivalent experience required; BS/BA required in Marketing, Business or Communications-related field preferred

Experience/Minimum Requirements

• 5+ years of overall experience in a business environment
• 5+ years in corporate event marketing with an emphasis on tradeshows & conferences
• Demonstrated track record of success in supporting marketing strategies for a national corporation
• Familiarity with the various tactics associated with event packages such as advertising, social media posts, company descriptions, invitation development and promotional items
• Experience with project managing development of marketing assets is desirable
• Understanding of sales and marketing best practices to optimize ROI on event investments
• Previous work experience in an agency environment a plus
• Experience working with large teams across multiple organizations
• Proficiency in Microsoft tools - Excel, Power Point, Teams and Word

Expectations

• Ability to thrive in a dynamic, fast-paced environment while managing competing priorities and deadlines
• Execution and problem-solving skills, resourcefulness, attention to detail, and comfort tackling feedback and ambiguity
• Customer-first, revenue-centric, value creation attitude with a focus on problem solving
• Proven track record in influencing throughout a matrix environment
• Skilled in adapting communication styles for stakeholders and teammates in both written and spoken formats
• A love for rolling up your sleeves and getting to work
• Skilled in Excel, PowerPoint and budget management
• Collaborative style with team and teammate success a must

Organizational Relationship

Reports to: Manager, Marketing

Title(s) of direct reports (if applicable): N/A

Working Conditions: This role falls into our hybrid work model working in the office Tuesdays, Wednesdays, and Thursdays. On Mondays and Fridays, teammates on the hybrid schedule will have the option to work from the office or home. There is an expectation of collaboration with teammates and stakeholders for moments that matter that could require travel.