About the Role

The Marketing Lead will be responsible for the 360-degree marketing of Curefoods’ offline-first brand portfolio.

The role will focus on building brand awareness and preference while supporting business outcomes such as store footfall, same-store sales, new-store ramp-up, customer acquisition and repeat visits.

The scope includes long-term brand strategy, integrated campaign planning, media evaluation, new-store launches, social media, local-area marketing and outlet-level performance analysis.

The role will lead marketing across ATL, BTL, social media, creators, PR, partnerships, CRM, retail experience and local-store marketing, in collaboration with business, operations and other cross-functional teams.

Key Responsibilities

● Own brand strategy and planning: Define the positioning, annual marketing plan and campaign calendar for brands.

● Lead integrated marketing: Plan and execute campaigns across ATL, BTL, social media, digital, creators and partnerships.

● Drive store-led growth: Build local-area marketing programmes that increase awareness, footfall, trials and sales across existing outlets.

● Lead new-store launches: Own the complete launch plan, from catchment marketing and pre-launch buzz to opening activations and post-launch sustenance.

● Build consumer engagement: Oversee content, influencer collaborations, CRM, loyalty and community-building initiatives.

● Own execution and performance: Manage budgets, agencies and cross-functional stakeholders while tracking marketing impact on acquisition, repeat, revenue and brand growth.

Candidate Profile

● 8–12 years of marketing experience, preferably across F&B, QSR, cafes, retail, hospitality, FMCG or consumer brands.

● Strong experience across ATL, BTL, social media and integrated campaigns.

● Understanding of offline-led growth, local-area marketing and multi-city execution.

● Experience managing agencies, creators, media partners and activation vendors.

● Strong creative judgement combined with a commercial and data-driven mindset.

● Ability to manage multiple brands, markets and campaigns simultaneously.

● Comfortable partnering closely with operations and spending time in stores and markets.

What We Are Looking For

A hands-on brand builder who can think strategically, execute quickly and connect marketing activity directly to business growth.