Marketing Specialist II

Cox Automotive is looking for a passionate, detail-enthusiast who loves working collaboratively to solve challenges and lead the execution of detailed projects. This role will support the Autotrader team, which is part of the Retail organization, with Client Sales Enablement and Retention efforts and reports to the Product Marketing Manager.

The Marketing Specialist II is responsible for sales enablement activities to support the retention of existing customers and the acquisition of new dealers through sales enablement and support. This is a highly collaborative role, and the Marketing Specialist II works lockstep with Product, Sales, Sales Strategy, Operations, Analytics, and external marketing agency teams to implement plans that effectively enable sales, support dealer retention efforts, and align brand campaigns.

This position has a hybrid schedule and is expected to be in the office on Mondays and Wednesdays with the ability to work remotely for the remainder of the week.

What You’ll Do

• Understand and support our sales channels, training them on the problems we solve for our buyers and users. Develop internal tools and content and teach them how and when to use it.

• Create and write marketing and sales assets (i.e., data sheets, 1-pagers, web and email assets, FAQS, case studies, testimonials, “buddy” emails, and more) for all phases of the marketing and sales lifecycle

• Socialize collateral and gain input and buy-off across cross functional teams and within marketing. Provide regular stakeholder updates on content execution and utilization results.

• Attend weekly product launch update meetings and represent product marketing in the cross-functional program management go to market.

• Understand and document our buyer’s journey and jobs-to-be-done, including where they get information, and the who, what, when and why behind the decisions they make. Drive changes to our sales enablement and strategies based on what you learn.

What’s In It For You

At Cox, we reward your hard work with meaningful benefits.

First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!

We value people more than technology. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

Who You Are

Minimum

• Bachelor’s degree in a related discipline and 2 years’ experience in a related field (Marketing, Advertising, Communications, etc.). The right candidate could also have a different combination, such as a master’s degree and up to 2 years’ experience (in B2B, brand or product marketing) ; or 6 years’ experience in a related field.

Preferred

• Resourceful and enthusiastic self-starter who can lead marketing content strategies and execution in a fast-paced environment

• Must be a strong team player and work with a wide range of stakeholders to drive projects forward from start to finish.

• Project Management skills and ability to manage multiple projects simultaneously

• Balanced mix of strategic and executional capabilities with strong written communication, verbal communication, and presentation skills

• Ability to manage marketing agencies with development of creative assets

• Strong proficiency in Microsoft Office Applications, Monday.com project management tools