Product Marketing Manager

The Product Marketing Manager is responsible for product positioning, messaging, lead generation and executing targeted, strategic marketing B2B programs for the Retail Solutions business with a focus on Autotrader’s digital marketing solutions and cross-brand integrations. This is a highly collaborative role, and the Product Marketing Manager works lockstep with Product, Sales, Operations, Business Leaders, Sales Strategy, Finance, and external marketing agency teams to implement a product marketing plan that effectively builds brand awareness, supports lead generation, retention, upsell, enables sales, and drives revenue growth.

The Product Marketing Manager will be the expert on their designated products, cross-brand integrations within Cox Automotive, the automotive dealer market, target markets, and competition and can translate this knowledge into high-impact content and marketing campaigns that clearly communicate the value of Autotrader’s digital marketing products. The Product Marketing Manager will collaborate with the broader Retail and Autotrader Product Marketing, Digital Marketing, and Marketing Operations teams to craft innovative marketing programs and tactics that promote thought leadership and deliver value.

This position reports to the Sr. Product Marketing Manager for Autotrader and Kelley Blue Book. This position can be remote for locations outside of Atlanta. If the candidate is based in Atlanta, a hybrid schedule is with in office days on Mondays and Wednesdays and the ability to work remotely for the remainder of the week.

What You’ll Do

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria. Conduct qualitative and quantitative market research to capture dealer sentiment, challenges and buying trends

• Understand the competitive landscape—be an expert on our competition and how they are positioned. Monitor competitive activity and work with the Market Intelligence team to conduct targeted research to understand competitive strategies to secure our flanks.

• Collaborate with Product Management to develop product positioning and messaging that resonates with our target buyer personas and segments. Work with creative agency to translate the positioning into a creative brief for marketing campaigns.

• Understand and document our buyer’s journey and jobs-to-be-done, including where they get information, and the who, what, when and why behind the decisions they make. Drive changes to our product, product marketing and sales strategies based on what you learn.

• Develop a marketing plan for Autotrader’s digital marketing solutions and cross-brand integrations in conjunction with the digital marketing team, focusing on brand awareness, lead generation, upsell of existing customers and the acquisition of new clients. Socialize and gain input and buy-off across cross functional teams and within marketing. Provide regular stakeholder updates on marketing plan execution and results.

• Own marketing communications strategy for your assigned products and develop and manage the marketing calendar and timelines for print and digital work (including email, social, website, display and more). Collaborate with the Thought Leadership and Public Relations teams to identify opportunities throughout the year and coordinate with the appropriate business leaders.

• Partner with Marketing Operations team to assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on any recommended shifts in strategy.

• Plan the marketing launches of new products and product enhancements and manage the cross-functional implementation of the plan. Attend weekly product launch update meetings and represent product marketing in the cross-functional program management go to market.

• Act as a thought leader for the product you support externally and internally, including developing presentations and written works like blog posts, white papers, etc.

• Create marketing assets (i.e., web, social, display emails, videos, sizzle sheets, testimonials, and more) for all phases of the marketing lifecycle using the foundational value proposition and Challenger messaging.

• Partner with the Sales Enablement team to ensure sales assets are created for all phases of the sales lifecycle to support marketing programs. (i.e., data sheets, 1-pagers, case studies, battlecards “buddy” emails and more).

What’s In It For You

At Cox, we reward your hard work with meaningful benefits.

First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!

We value people more than technology. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.

We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.

Who You Are

Minimum

• Bachelor’s degree in a related discipline (i.e. Marketing, Advertising, Communications, etc.) and 6 years of experience in a related field(e.g. B2B, brand or product marketing )The right candidate could also have a different combination, such as a master's degree and 4 years of experience; a Ph.D. and 1 year of experience in a related field; or 10 years of experience in a related field.

• Resourceful and enthusiastic self-starter who can lead marketing strategy and execution in a fast-paced environment, work with a wide range of stakeholders and drive projects forward from start to finish.

• Project Management skills and ability to manage multiple projects simultaneously in a fast-paced environment

• Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities

• Balanced mix of strategic and executional capabilities with strong written communication, verbal communication, and presentation skills

• Ability to effectively manage a marketing budget and third-party partners

• Experience managing advertising and marketing agencies including developing creative and strategic briefs

• Must be a strong team player

• Strong proficiency in Microsoft Office applications – PowerPoint, Excel, Word

• Comfortable using business networking tools such as LinkedIn, Facebook, Twitter and Instagram

Preferred

• Advanced degree preferred

• Automotive industry experience a strong plus