đź«‚Brand & Community Evangelist

Delightree

Delightree

Posted 6+ months ago

About the Company:

We’re an early stage startup funded by some of the best funds in silicon valley and changing the way franchise businesses operate - helping franchisors & their teams to go digital & manage operations on Autopilot.
There are over 750,000 franchise businesses in the US and our target includes national chains, regional chains, home services businesses and multi-unit franchise owners.

About the Role:

Franchising is the backbone of American capitalism growing since the 1950s having a strong community, tons of influencers & offline networks. However, there’s a huge gap in Digital engaging content & an opportunity for Delightree to create a strong community online. Your role will spearhead Delightree to own this thought leadership space for Franchises.
With a market tested product & customers from leading Franchisors like 7-Eleven, Burger King, Subway, Tim Hortons & many more already using Delightree App across 100+ Locations…
You’ll be the owner of Delightree’s online presence, drive the brand voice & spread the Delightree story to our audience across social channels & build a strong community of followers.
If you’re creative, someone who lives & breathes social media, updated with latest social trends, has a strong desire to increase social growth, connect with followers & drive discussions to create a fan base, geeks over the algorithm & has a pulse on which content & formats can become viral - this role is ideal for you!

What you’ll be doing:

North Star: Building a community of 100K+ followers

Things you’ll do, once you join:
Dig Deep & Research - Find engaging Franchise stories & learnings from Franchisor blogs, publications, online communities.
Shoot Videos - Develop (Shoot, Edit, Post) engaging storytelling short videos TikTok & Instagram Reel style.
Engaging Social Posts - Write & develop social posts (content + visuals), manage & execute social calendars across LinkedIn, Facebook, Twitter, Instagram & respond to post comments.
Build a Community - Find franchisor communities & discussions across all platforms (even reddit & quora). Create & participate in discussion threads to drive Delightree thought leadership.
Co-create content - Research & find Franchise Influencers (evangelists, Franchise consultants, partner companies) & scout for content opportunities - guest posts, product citations, interviews, podcasts, sponsored content.
Promote thought leadership - Drive social engagement for webinars, franchisor interviews, event participations.
Analyse - Track and report on social media KPIs and benchmarks for daily, weekly and monthly performance.

This is the right opportunity for you:

If you’ve built a strong followership (5-10K+) on Instagram, TikTok, Twitter or Linkedin with content of any kind, you’re the ideal candidate!
2+ yrs of experience in growing brand followerships in thousands.
Your social communication & writing skills are like a ninja, and you love to engage in discussions.
Adept in Canva, Figma, Photoshop or similar image editing tools.
Comfortable with video editing on Inshot, Kapwing or the likes!
Ability to analyse content from different social data & drive insights for new campaigns & initiatives.
Ability to understand the brand narrative, industry challenges & shape the brand voice.

Location: Remote

Interested? Drop an email to: [email protected] & we’ll get back to you asap!

Fun franchising facts #fff

Approximately 1 out of every 7 businesses in the US is a franchise
A new franchise business opens every 8 minutes! ​
Franchises employ 8.6M people in the US
An average of 300 new brands start franchising each year
Only 4% of franchise companies have more than 500 locations

Life at Delightree ​

We're a small team based in the US and India, with a shared passion of technology, design and philosophy. We enjoy playing games, bad humour and poor karaokes. Meet the team!

Some amazing perks of working at Delightree

Work flexibility, option to work from home
Be a part of the founding team of a venture backed startup, creating software that can potentially change the way millions of deskless employees work.
Get to pick your gears when you join - get a brand new laptop of your choice and a budget to create your home office
We usually play games every Friday, you wouldn't want to miss it!
regular meet ups with the team - we meet at least once every quarter for a fun filled weekend!
Generous equity options
Flexibility and ownership - we don't like to boss you around, you get to decide how you work to get the best output. You take complete ownership of your job which will be clearly defined when you join.