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CRM Executive



Data Science
London, UK
Posted on Thursday, May 23, 2024

About the team

You will be part of the central CRM team, composed of 10+ specialists in CRM, dedicated to executing campaigns for local markets and spearheading global strategic initiatives. The team collectively strives to expand our subscriber base and enhance engagement metrics, with a primary focus on retaining Deliveroo customers. Serving as the voice of the customer, the CRM team directs efforts toward enhancing personalised user experiences, activating best-in-class CRM.

About the role

As a CRM Executive within the Central CRM team you are the voice of Deliveroo when speaking with our customers across the globe. Reporting into the CRM Manager, you'll operate under a hybrid work model, spending three days a week at our London HQ and the remainder working from home.

You’ll sit within the Central CRM Lifecycle team, working with stakeholders across the whole business, including our Product, Engineering, Local CRM and Data Science teams. You’ll be a passionate and technical email marketer, who puts the customer at the centre of their decision-making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas, based on what we've learnt through data and your own inspiration.

Overall you’ll be focus on creating automated life-cycle campaigns that are relevant to our customers, focusing on utilising the right channels at the right time and that deliver a meaningful impact to our customers and the business.

What you'll do

  • Support the CRM Manager with the development of global CRM lifecycle strategy, including multi-channel automations and triggered campaigns from creation to execution and reporting
  • Create engaging and dynamic end-to-end delivery of emails, push-notifications and in-app messages
  • Collaborate with stakeholders to create test strategies, including testing that optimises performance of all life-cycle campaigns
  • Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
  • Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas


  • Bachelor's Degree (Marketing or Business preferred) or relevant experience
  • A minimum of 1-2 years CRM experience
  • Computer literate with:
    • HTML familiarity (ability to understand where changes need to be made)
  • Technical knowledge in CRM automation development
  • Good communication skills and ability to coordinate with multiple stakeholders groups
  • Data visualisation tools & reporting experience (Looker preferred)
  • CRM deployment experience (Braze or similar is a plus!)

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.


At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

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