We are looking for a Coupons Specialist to lead the coupon strategy, governance and performance framework across the company, working cross-functionally with Marketing, Finance, Analytics, Product and local teams. This role operates as a Center of Excellence, bringing structure, visibility and clear standards to ensure coupons are used in a consistent, incremental and business-aligned way.

Coupon Strategy & Governance

- Define the global coupon framework, including budget ownership, rules and usage principles.

- Bring order and visibility to a lever that is currently fragmented across teams and countries.

- Ensure coupons are aligned with business objectives and customer value proposition.

Quality Standards & Approval Processes

- Define minimum quality criteria for launching coupons.

- Design a simple, clear and robust approval process.

- Establish common KPIs and post-evaluation standards.

Performance, Incrementality & Best Practices

- Define the measurement framework to assess incrementality and avoid cannibalization.

- Analyze coupon results to identify true impact and optimization opportunities.

- Ideate new types of coupons and use cases, based on benchmarks and internal research, and lead their development and experimentation by leveraging cross-area resources (eg., CRM, product & IT teams)

- Systematize and share best practices on which offers work, for which audience and at what lifecycle moment.

What we expect from this person on a daily basis

- Strong business judgment to assess when a coupon adds value.

- Data-first mindset, with focus on ROI and incrementality.

- Ability to influence teams without direct execution ownership.

- Governance discipline without slowing teams down.

- Clear and structured communication with regional and local stakeholders.