About the company:

Dezerv is a house of investing solutions for high-net-worth and affluent Indians. Dezerv is co-founded by Sandeep Jethwani, Vaibhav Porwal, and Sahil Contractor. They have led successful wealth management businesses and managed over USD 7 billion in assets. The Dezerv team brings together decades of investing expertise from leading global financial institutions like JP Morgan, UBS, BNP Paribas, etc. Our team of experts monitors the performance of portfolios and rebalances them if required to ensure long-term success. We are backed by marquee firms like Premji Invest, Accel, Elevation, Matrix, etc. Since inception, our clients have trusted us with over 16000+ Crs of their assets.

Why are we building Dezerv?

Investing is stressful and emotional. Building & growing wealth is difficult and time-consuming. Most individuals struggle with managing their investments and money. Our goal is to help individuals grow their wealth without the stress, time, and costs involved in a traditional investment. At Dezerv, we are building a platform that leverages our decades of investment expertise to help individuals invest better for their future.

About the Role:

• We are looking for a Youtube Lead who has actually grown a YouTube channel(s) before. Someone who understands why one video gets 1M views and the next gets 50K.
• You'll own the full content engine: strategy, packaging (titles/thumbnails/hooks), production pipeline, analytics, and team. You'll work directly with the head of content to make better content bets, ship faster, and connect content to business outcomes.
• Dezerv runs two YouTube channels — and over the last two years, we've built 3 million organic views without a dedicated YouTube lead.
• We create content that either matters to or caters to India's top 1%. Our content is founder-led, deeply researched, and built for an audience that has zero tolerance for generic financial advice.

Core Responsibilities

• YouTube strategy and editorial direction: topics, formats, series, narrative arcs, audience strategy
• Packaging: titles, thumbnails, first 30 seconds. Structured A/B testing to improve CTR and retention
• Performance analytics: CTR, AVD, retention curves, subscriber conversion. Weekly data-to-decision rhythm
• Production pipeline and team: manage a small content team (editor, copywriter, design support). Build reliable workflows from idea to publish to repurpose

You'll Also Handle

1. Repurposing long-form into Shorts and Instagram reels
2. Sponsor segment coordination within production timelines
3. Working closely with the founder's voice and positioning
4. Co-creation of media partner led video assets

What We’re Looking For

• Direct experience growing a YouTube channel (ideally founder-led or personal brand) with measurable results
• Strong understanding of CTR, retention, and watch time with a track record of moving those numbers
• Editorial judgment: picking topics and angles that win in a competitive space
• Proven packaging skills: titles, thumbnails, hooks
• Experience managing a content team and raising output quality through systems
• Comfort working fast during launch cycles across multiple formats

Good to Have:

• Track record with repurposing workflows and short-form strategy
• Familiarity with the personal finance or fintech space.

What Success Looks Like

• First 30 days: Content strategy and series map documented. Production pipeline running. Weekly performance review routine in place.
• 60 to 180 days: CTR and retention trending upward. Team output less dependent on head of content involvement. A repeatable system for producing winners.

Please attach this along with your resume. We encourage you to include a portfolio link or relevant work examples so we can better understand your experience and strengths.