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Product Led Growth Strategy Manager (x/f/m)

Doctolib

Doctolib

Product, Sales & Business Development, Operations
Paris, France
Posted on Thursday, June 6, 2024

What you’ll do

As a PLG Strategy Manager (x/f/m), you will operate from a user-first mindset and directly impact our company’s success by helping us achieve sustainable growth through the planning & execution of a product-led strategy. You will be in charge of defining the strategy for :

1/ Doctolib new free product, from acquisition to usage and upsell,

2/ self-serve in-product upsell & cross-sell for our existing customer base.

You will be working in a highly cross-functional team and deal with Product Management, Product Design, Analytics, Marketing, Go-to-Market, Customer Care...

Your responsibilities include but are not limited to:

  • Craft & execute our Marketing strategy to maximize 1/ awareness and usage of freely available features, 2/ share of free users who upsell to paying products - in alignment with the B2B Marketing & Product Marketing teams.
  • Define our free trial strategy for our relevant features, in collaboration with Product Management & Go-to-Market.
  • Work with Product Management & Product Design on defining the best user journeys & building the best features to drive acquisition, usage & upsell.
  • Track & utilise data analytics to gain insights into user behavior and funnel conversion, identifying opportunities for product & marketing optimization (sign up, onboarding...), always using a test & learn approach.
  • Roll out cross-functional initiatives in order to ensure the success of our initiatives (self-serve, outbound sales approach, churner management...)
  • Advocate for a user-centric approach, incorporating user feedback and usability testing to refine product offerings.
  • Act as PLG evangelist in the organisation.
  • Stay abreast of PLG trends and best practices, applying them to enhance our product strategy and competitive edge.

Who you are

If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

You could be our next team mate if you:

  • You have 6 to 9 years of experience in a fast paced environment in Product-led growth, Growth Marketing for free products or Growth Product
  • You have worked in a high growth tech business, SaaS, startup, consulting firm etc.
  • You have a strong entrepreneurial & problem-solver mindset
  • You are highly result driven and action-oriented with strong project management & coordination skills
  • You are very analytical and passionate about developing insights, scoping analysis plans and providing critical information that drives a dynamic and fast-growing business
  • You always put the user in the center of your work and want to be close to them
  • You speak English + German or French at least on a C1 level
  • You think global/act local and are used to working in an international environment

Now, it would be fantastic if you:

  • You have some knowledge of SQL
  • You have knowledge of the healthcare market in Germany
  • You know how Product Management works

What we offer

  • Employee share plan for every Doctoliber (BSPCE)
  • Free Health Insurance for you & your family
  • Quarterly bonus
  • Up to 14 days of RTT
  • A flexible workplace policy offering both hybrid and office-based mode
  • Flexibility days allowing to work in EU countries and the UK 10 days per year
  • Lunch voucher with Swile card
  • Work Council subsidy to refund part of sport club membership or creative class
  • Relocation support for international mobilities
  • Slean voucher for home-office furniture

The interview process

  • First interview with the Talent Partner
  • 60’ interview with the Hiring Manager, our Growth Director
  • A business case
  • Final Interview with our Senior Director Revenue Strategy & Operations
  • At least one reference check

Job details

  • Permanent position
  • Full Time
  • Workplace : Levallois-Perret
  • Start date : Q3 2024
  • Remuneration : fix + bonus on objectives (according to your profile)
  • A stock options plan for every Doctoliber

At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!

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