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Marketing Analyst Manager



Marketing & Communications, IT
San Francisco, CA, USA · Chicago, IL, USA · Seattle, WA, USA
Posted on Saturday, April 27, 2024

Marketing Analyst Manager

ID 2024-24316
US-CA-San Francisco | US-IL-Chicago | US-WA-Seattle
Business Operations
Position Type

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Marketing Analyst Manager, you are a key member of our COO Marketing Analytics team. In this role, you will own the data for key areas of Docusign demand pipeline and marketing and will act as our “source of truth” as it pertains to our metrics. Your data and insights will help us constantly optimize our GTM, and they will also help us answer the most pressing issues of our strategy and leadership teams.

This position is an individual contributor role reporting to the GTM Strategy & Analytics Director.


  • Act as our subject matter expert and primary driver of marketing spend efficiency insights, including attribution and MROI analyses
  • Own regular and ad-hoc analyses into our lead funnel performance including overall metric tracking, performance attainment, lead source optimization, and scoring and routing
  • Partner with our strategy teams to measure and advise in key initiatives such as lead scoring changes
  • Leverage SQL to develop datasets in Snowflake, create Tableau dashboards, and maintain minor manual reporting
  • Enable and onboard cross functional teams, perform routine maintenance, and troubleshoot reported dashboard issues to ensure data is accurate and insights are actionable
  • Develop an intimate knowledge of our data and own the end to end insights lifecycle

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring


  • BA or BS degree in a business or quantitative field
  • 8+ years of experience in Business Intelligence or Marketing Analytics roles
  • Fluent in SQL, with knowledge of relational databases and data warehouses
  • Past experience working in marketing attribution or marketing mix analytics
  • Experience with Tableau, Power BI, or other analysis tools
  • Expertise managing large datasets


  • Experience in a B2B SaaS company
  • Proficient with Salesforce
  • Diligent, with rigorous attention to detail
  • Experience with Alteryx or data workflow automation
  • Proven track-record in fast paced environments

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $122,300.00 - $190,650.00 base salary

Illinois: $116,500.00 - $160,150.00 base salary

Washington: $116,500.00 - $168,200.00base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster


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