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Lead Marketing Data Architect



Marketing & Communications, IT
San Francisco, CA, USA
Posted on Tuesday, April 30, 2024

Lead Marketing Data Architect

ID 2024-24320
US-CA-San Francisco
IT Operations
Position Type

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for a skilled and experienced Marketing Data Architect to join our Enterprise Data Warehousing Team. The successful candidate will play a critical role in designing, developing, and maintaining the data architecture specifically for marketing analytics and insights. This role focuses on creating a robust infrastructure that supports large-scale data collection, storage, and analysis, helping Marketing teams make informed decisions.

This position is an individual contributor role reporting to the Sr. Director, Data Architecture & Engineering.


  • Design and develop data models and database architecture specifically tailored for marketing data analytics and reporting within a data warehousing environment
  • Work closely with Marketing teams to understand their data needs and translate business requirements into technical specifications
  • Implement and maintain scalable and efficient data warehouses and data marts that support various marketing functions, including campaign management, customer segmentation, and return on investment analysis
  • Optimize data flows and architecture to improve data accuracy, accessibility, and quality, ensuring data is available for real-time and batch processing
  • Develop and enforce best practices and standards for data modeling, data extraction, and data loading into the data warehouse
  • Collaborate with IT and business partners to ensure that the data architecture supports the goals of the Marketing team while aligning with the overall business strategy
  • Prepare and maintain documentation of data architectures, configurations, and processes
  • Stay up-to-date with industry trends and advancements in data warehousing and marketing technologies to continuously improve the data infrastructure

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring


  • Bachelor's degree in Computer Science, Information Systems, or a related field
  • 12+ years experience as a Data Architect, Data Engineer, or similar role with a focus on data warehousing and marketing data analytics
  • Experience with data security, including PHI and PII, as well as data privacy regulations, including CCPA and GDPR
  • Proficiency in a variety of technologies such as SQL, Bash, Python, Java, Presto, Spark, AWS, DataOps, DevSecOps, data streaming like Kafka, RabbitMQ, data stacks like Airflow, Databricks, dbt, and data stores like Snowflake, Cassandra, Aurora
  • Experience with CRM systems (e.g., Salesforce, Eloqua) and their integration with data warehouses


  • Master’s degree
  • Deep understanding of database structure principles, data modeling, and metadata management
  • Proven expertise in designing data platforms for large-scale data and diverse data architectures, including warehouses, lake houses, and integrated data stores
  • Strong communication and collaboration skills to work effectively across team boundaries
  • Exposure to analytics techniques using ML and AI to assist data scientists and analysts in deriving insights from data
  • Analytical and problem-solving skills to address data-related challenges and find optimal solutions
  • Ability to lead projects effectively, plan tasks, set priorities, and meet deadlines in a fast-paced environment
  • Excellent analytical and problem-solving skills
  • Understanding of marketing data and analytics, including attribution models, propensity models, segmentation, contact and customer databases, and campaign tracking
  • Proficient in addressing data-related challenges through analytical problem-solving and aligning data architecture with organizational business goals and objectives

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $171,500 - $277,025 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster


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