Be a part of it. Join the #AccelFamily

Senior Data and Analytics Instrumentation Manager



Data Science
Massachusetts, USA · Remote
Posted on Thursday, May 9, 2024

Senior Data and Analytics Instrumentation Manager

ID 2024-24422
Position Type

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

You will be a hands-on analytics and data Product Manager leading data collection and instrumentation across DocuSign’s worldwide digital experiences. You will partner closely with analysts, product managers, business stakeholders, and Engineering to understand our data and analytics needs and capabilities, develop detailed specs for instrumenting tracking on our marketing and commerce experiences, and co create our long-term digital data roadmap for the end-to-end customer journey. You will become the subject matter expert and steward of data across our marketing website, commerce flows, and related digital experiences. You will succeed by combining analytical domain knowledge, technical proficiency, ruthless prioritization, and the ability to collaborate and influence your key partners and cross-functional teams.

This position is an individual contributor role reporting to the Growth Marketing Analytics & Operations Principal.


  • Lead Google Analytics, Mixpanel and Ad tech tagging from start to finish
  • Co-own Google Tag Manager governance and implementation
  • Create instrumentation specifications, write analytics requirements, and support Engineering for new initiatives
  • Ensure analytics instrumentation is scalable, consistent, and efficient while following industry standard methodologies
  • Validate and implement QA of new tags on the site to ensure they are working as expected
  • Provide Google Analytics and Mixpanel knowledge to support partners across our Product Led Growth team
  • Maintain and improve data governance processes including but not limited to approval process, releases, monitoring, audits, and de-duplication
  • Advocate and educate team members within DocuSign to understand our analytics tools and best practices for using the tools
  • Look for process and technical improvements continually and implement those changes where applicable

Job Designation

Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time.

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring


  • Bachelor’s degree in a quantitative field (e.g., Statistics, Analytics, Data Science, CS) with 8+ years of relevant experience in data analytics, instrumentation, consulting
  • 5+ years of hands-on experience using Google Analytics and Google Tag Manager (or equivalent tools)
  • 3+ years experience in HTML, CSS and advanced JavaScript skills
  • Experience with how analytics tags work and quickly debugging tracking issues
  • Experience with analytics, reporting, A/B testing, and data technologies


  • 2+ years experience leading website tagging and instrumentation at scale
  • 2+ years of hands-on experience with one of the following: Mixpanel, Amplitude, Firebase Analytics, Adobe Analytics, or Heap
  • 2+ years of SQL skills with excellent hands-on exposure to database structures and principles, data models and dimensional models
  • Proven ability to effectively partner with cross-functional teams, particularly analytics and engineering teams
  • Experience with agile/scrum product development
  • Demonstrated communication, collaboration, and proactive consultation skills
  • Experience using both qualitative and quantitative analysis techniques
  • Familiarity with the principles of data engineering
  • Demonstrated proficiency building dashboards in Data Studio, Tableau, etc.

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $134,900 - $216,975 base salary

Illinois and Colorado: $129,000 - $182,250 base salary

Washington and New York (including NYC metro area): $129,000 - $190,550 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed