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Strategic Enterprise Account Executive - State & Local



Sales & Business Development
United States · Remote
Posted on Wednesday, May 22, 2024

Sr. Director, Global Performance Marketing

ID 2024-24470
US-CA-San Francisco | US-IL-Chicago | US-WA-Seattle
Position Type

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are seeking a dynamic and experienced Senior Director to lead our Global Performance Marketing team in driving customer acquisition, retention, and revenue growth through strategic digital marketing initiatives. The ideal candidate will have a proven track record of developing and executing high-impact performance marketing strategies that deliver measurable results. Looking for a leader to take overall responsibility for building and delivering a predictable and scalable customer acquisition strategy.

This position is a people manager role reporting to the GVP, Growth Marketing.


  • Develop and implement comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth
  • Lead a team of marketing professionals to plan, implement, and optimize digital marketing campaigns across various channels globally including paid search, display advertising, social media, email marketing, SEO, and paid media
  • Set clear performance targets and KPIs for all marketing initiatives and regularly monitor and analyze campaign performance to identify areas for optimization and improvement
  • Collaborate with cross-functional teams, including product, sales, and finance, to align marketing efforts with overall business objectives and ensure seamless execution of marketing campaigns
  • Stay informed about industry trends, best practices, and emerging technologies in performance marketing, SEO, and paid media, and leverage this knowledge to innovate and drive continuous improvement
  • Manage marketing budgets effectively and allocate resources strategically to maximize ROI and achieve business goals
  • Foster a culture of creativity, collaboration, and accountability within the marketing team, encouraging professional growth and development among team members
  • Build and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results
  • Create an ROI model to drive measurability of every action, asset, campaign to further scale spending efficiency

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring


  • Bachelor's Degree or equivalent work experience or military service
  • 15+ years of Performance Marketing experience with a focus on digital marketing within the SaaS industry.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously.


  • Excellent leadership and communication skills, with the ability to inspire and motivate a team to achieve common goals
  • Strong analytical skills and ability to interpret complex data to make informed decisions and optimize marketing campaigns
  • Experience working with marketing automation platforms, CRM systems, analytics tools, SEO strategies, and paid media campaigns
  • Deep understanding of digital marketing channels and platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and others
  • Proven track record of developing and executing successful performance marketing strategies that drive customer acquisition and revenue growth

Wage Transparency

Based on applicable legislation, the below details pay ranges in the following locations:

California: $195,500 - $315,775 base salary

Illinois and Colorado: $186,200 - $263,000 base salary

Washington and New York (including NYC metro area): $186,200 - $276,125 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.


Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

EEO Statement

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

EEO Know Your Rights poster


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