Lifecycle Marketing Manager
DocuSign
Lifecycle Marketing Manager
- Location
- IE-Dublin-Dublin
- Category
- Marketing
- Position Type
- Regular
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
We are looking for an experienced, data-driven Lifecycle Marketing Manager with a passion for optimizing the customer journey and enhancing user engagement. As a Lifecycle Marketing Manager, you will build and implement multi-channel onboarding, engagement, activation, and conversion campaigns and experiences targeting our global trial audience, ensuring effective execution across various surfaces including email, in-product, mobile app, and Docusign’s marketing website. This high-impact, revenue-driving role will be at the forefront of the Lifecycle Acquisition team, contributing to developing and refining our trial strategies and ensuring they align with company objectives. You will have the opportunity to partner closely with cross-functional teams including eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing. This role will also support critical Product-Led Growth initiatives, tailoring GTM campaigns to drive engagement, conversion, and incremental revenue.
This is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibility
- Partner closely with the Lifecycle Marketing trial lead to build and implement global email, in-product, and mobile campaigns to drive trial onboarding, engagement, product activation, conversion, and ultimately revenue growth
- Work with regional marketing teams to develop a POV on existing gaps in our global marketing strategy to trialists, delivering trial product activation and conversion across key growth markets
- Contribute to the overarching lifecycle trial monetization strategy, aligning with company objectives and key results while driving incremental revenue
- Leverage quantitative and qualitative data, analyses, and research to find trial growth opportunities and optimizations while utilizing A/B testing and other experimentation methods to continually refine campaign effectiveness
- Communicate lifecycle marketing strategies, tactics, plans, and results across teams
- Influence product growth roadmaps to drive streamlined trial user experiences and business outcomes
- Use dashboards and work closely with lifecycle analytics to track, analyze, and report on campaign performance. Generate comprehensive reports on campaign performance and communicate insights to customers
- Partner with internal teams to optimize and implement campaigns
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
- 5+ years experience in lifecycle marketing or similar role at a fast-growth company, ideally from a product-led SaaS business
- Proven experience with multi-channel marketing campaigns, using standard processes, and building scalable campaigns that deliver results
- Highly analytical and metrics-driven and ability to drive insights and trends from data
- Strong project management skills and attention to detail
- Dynamic, highly-motivated, organized, self-starter
- Outstanding written and verbal communication
- Bachelor’s degree in marketing, business, or related field
Preferred
- Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly
- Familiarity with project management tools, email service providers, dashboard and analytics tools, and web content platforms
- Ability to think strategically and effectively to drive programs from inception to execution to analysis
- Experience collaborating with cross-functional teams and collaborators
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.