Sr. Demand & Field Marketing Manager
DocuSign
Sr. Demand & Field Marketing Manager
- Location
- UK-London
- Category
- Marketing
- Position Type
- Regular
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
The core objective of this role is to accelerate pipeline velocity and increase average deal size by executing custom campaigns that precisely target high-priority accounts and key decision-makers. This focused approach will shorten the average sales cycle and measurably improve qualified opportunity conversion rates. Furthermore, the Demand & Field Marketing Manager will ensure a cohesive, professional brand and content experience across all executive touchpoints, thereby building stronger brand authority and driving higher win rates.
This position is an individual contributor role reporting to the Director, Demand & Field Marketing.
Responsibility
Develop of annual/quarterly marketing plans, working closely with the wider marketing team and sales leadership to align to business objectives and our pipeline and booking targets
Implement the enterprise and key account marketing strategy in collaboration with other business partners and execute programs to deliver against those goals
Execute all tactics of the Marketing Plan - including local events - and coordinate with other team members, shared services groups as well as agencies and our field teams
Influence and contribute to the content strategy from a large business perspective, to develop content aligned to stages of the buyer journey for the Enterprise segment
Report on the program success on a regular basis, share best practices, develop new ideas and test and optimise our programs
Work effectively in an EMEA team with additional EMEA wide responsibilities
Boost velocity and value by focusing on high-priority accounts and decision-makers
Design campaigns to shorten the average sales cycle and improve qualified opportunity conversion rates
Ensure a cohesive, professional brand and content experience for executive buyers
Build content strategies and sophisticated programs (incl. ABM) to accelerate high-value deals and secure large-scale revenue for our biggest revenue market in Europe UK/North
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
- 8+ years' marketing experience with a technology vendor in a marketing manager position, with technology and B2B SaaS sector experience
- Masters degree in business or marketing
- ABM experience in a similar role
- Experience with Executive Engagement programs/events
- Experience working closely with sales teams and management, possessing a deep understanding of the sales process for a SaaS business
- Experience with CRM systems (knowledge of SFDC a strong advantage) and proficiency with Google Suite and analytics tools
Preferred
- Technology B2B SaaS experience an advantage
- Well rounded digital marketing skill set, including writing and designing email campaigns and leveraging digital advertising and social media platforms
- Highly effective communication and interpersonal skills
- Strong written communication and presentation skills
- A great team player, enthusiastic, proactive and innovative
- Excellent people and management skills to interact with colleagues and cross-functional teams, and partners and customers
- Strong project management skills to effectively manage multiple projects simultaneously
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.