Lead Product Manager - AI (Marketing & Prospecting)
DocuSign
Lead Product Manager - AI (Marketing & Prospecting)
- Location
- US-CA-San Francisco
- Category
- IT Infrastructure & Operations
- Position Type
- Regular
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do
As a Lead Applications Product Manager for Martech & Prospecting, you own critical marketing and prospecting application capabilities that sit across customer journeys, data foundations, and execution platforms. You operate as the primary product lead for high-impact initiatives, driving agentic AI Roadmap across Lead management, LCM business processes, Campaign and Journey management, audience management, and prospecting business processes. You will influence funnel health, pipeline quality, and operational stability across marketing and sales development teams. This role requires fast context building, strong partnership with business and technical teams, hands-on experience developing AI Strategies and roadmap for the business and hands-on ownership from problem definition through delivery. You are accountable for prioritization, outcomes, and execution across complex, cross-team programs.
This position is an individual contributor role reporting to the Director, Martech & Prospecting Applications.
Responsibility
Own the product strategy and roadmap for core MarTech platforms, including Customer Data Platform (CDP), customer identity, and segmentation capabilities that power campaigns and lifecycle programs
Lead product discovery and delivery of high-impact use cases using GenAI and agent-based approaches across MarTech, lifecycle workflows, and lead management, including inbound and outbound prospecting
Drive AI-led optimization of campaign and marketing operations workflows, including early agent-based experiments supporting Marketing Ops, Campaign Ops, and prospecting teams
Own intelligent audience-building capabilities, including rule engines, playbooks, and segmentation logic used across marketing and go-to-market teams
Own the roadmap and delivery of an enterprise Customer Identity Graph, enabling a unified customer view used across the company for segmentation, personalization, compliance, and measurement use cases
Own the integration of executive event data into Salesforce to support lead routing, attribution, and performance tracking across go-to-market motions
Demonstrate strong understanding of transactional messaging platforms and their downstream impact on lifecycle marketing, customer communications, and scaled engagement
Own journey orchestration foundations, including onboarding and adoption flows across channels
Drive User 360 and contextual intelligence capabilities to support targeting, routing, prioritization, and real-time decisioning
Stabilize and ensuring continuity in campaign execution, data integrity, and reporting within the existing SaaS tech stack
Partner closely with Marketing, Prospecting, LCM, and Scaled Customer teams to understand workflows, pain points, and priorities
Partner with Sales Development teams to understand Inbound and Outbound Prospecting and lead workflows, SDR and MDR playbooks, inbound and outbound motions, and improvement opportunities
Translate business problems into clear product features and larger transformation initiatives grounded in data and expected impact
Act as the primary product interface for stakeholders, reducing ad hoc pull on engineering and data teams
Use funnel and pipeline metrics to guide decisions, including MQL, SQL, SQO, conversion rates, attribution, and velocity
Define success metrics upfront and track outcomes post-launch
Partner with Data teams on Contact and Account data quality, definitions, and measurement alignment
Break large initiatives into sequenced, shippable milestones with clear ownership
Align dependencies across MarTech, Data, Salesforce, and platform teams
Balance net-new capabilities with stabilization, scale, and operational health
Drive clarity on scope, tradeoffs, and timelines across stakeholders
Job Designation
Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What you bring
Basic
12+ years of product management experience, ideally in B2B SaaS environments
Experience with marketing and prospecting workflows, including campaigns, journeys, audiences, lead routing, and lifecycle management
Experience with funnel and pipeline metrics and how marketing and sales teams use them
Experience working across complex, cross-functional environments with many stakeholders
Experience delivering GenAI and agent-based use cases for Marketing and Prospecting teams
Experience with MarTech stacks such as Eloqua, Iterable, Salesforce, consent and preference data sources, data brokers like Lusha and Clay, campaign platforms, data pipelines, experimentation tools, agent-based platforms such as Crew, and outreach platforms like Outreach
Experience partnering closely with Data teams on master data, identity, and measurement alignment
Prefered
Ability to ramp quickly, ask the right questions, and bring structure to ambiguous problem spaces
Track record of leading large, multi-quarter initiatives while continuing to ship incremental value
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $177,900.00 - $287,425.00 base salary
This role is also eligible for the following:
- Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
- Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
- Paid Time Off: earned time off, as well as paid company holidays based on region
- Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
- Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
- Retirement Plans: select retirement and pension programs with potential for employer contributions
- Learning and Development: options for coaching, online courses and education reimbursements
- Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.
States Not Eligible for Employment
This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.
EEO Statement
It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.