Acquisition Lifecycle Marketing Manager
Dropbox
Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.
Company Description
Dropbox is a special place where we are all seeking to fulfill our mission to design a more enlightened way of working. We’re looking for innovative talent to join us on our journey. The words shared by our founders at the start of Dropbox still ring true today. Wouldn’t it be great if our working environment—and the tools we use—were designed with people’s actual needs in mind? Imagine if every minute at work were well spent—if we could focus and spend our time on the things that matter. This is possible, and Dropbox is connecting the dots. The nearly 3,000 Dropboxers around the world have helped make Dropbox a living workspace - the place where people come together and their ideas come to life. Our 700+ million global users have been some of our best salespeople, and they have helped us acquire customers with incredible efficiency. As a result, we reached a billion dollar revenue run rate faster than any software-as-a-service company in history. Dropbox is making the dream of a fulfilling and seamless work life a reality. We hope you’ll join us on the journey.
Team Description
Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.
Role Description
We are looking for an acquisition lifecycle marketer to level up our customer acquisition efforts.
As an acquisition lifecycle marketer, you will develop, execute, and optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal of improving funnel conversion rates and revenue.
You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center. You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career. You are also excited to work globally and closely with cross-functional partners, including Sales, Product Marketing, Digital Marketing leads, and more.
Responsibilities
- Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads
- Implement lead generation programs to drive marketing-sourced pipeline for Sales
- Utilize both inbound and outbound marketing tactics to capture and nurture leads
- Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
- Collaborate with data science, content, design, and digital marketing teams
- Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
- Inform the optimal lead scoring and routing approach to optimize quality of leads
Requirements
- Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
- Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
- Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
- Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
- Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
- Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
- Experience and understanding of Salesforce (SFDC) and Marketo
Preferred Qualifications
- Bridging demand generation activities and self serve programs
- Digital marketing of a freemium B2B SaaS product
Compensation
The range listed above is the expected annual salary/OTE for this role, subject to change.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental and vision coverage*
- Retirement savings through a defined contribution pension or savings plan**
- Flexible PTO/Paid Time Off policy in addition to statutory holidays, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance*
- Business Travel Protection: Travel medical and accident insurance*
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
- Parental benefits including: Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support
- Mental health and wellness benefits
Additional benefits details are available upon request.
*Where group plans are not available, allowances may be provided
**Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy