Role Description

As a Growth Campaigns Lead focused on Acquisition within the Integrated Marketing org, you’ll be the engine behind Dropbox’s next wave of customer growth—bringing new users into the product through scalable, data-driven campaigns across product-led and sales-led motions. You’ll play a crucial role in areas such as audience strategy, cross-channel experimentation, and campaign performance optimization to accelerate top-of-funnel demand and drive high-intent users into the product. You’ll partner closely with marketing channel teams, PMM, and sales teams to align acquisition strategy across both motions. In this role, you’ll lead planning, forecasting, and performance measurement across acquisition campaigns, testing new channels and creative approaches—including the use of AI to optimize targeting, messaging, and automation. You’ll gain senior leadership exposure, regularly sharing campaign strategies, performance insights, and growth opportunities.

Responsibilities

• Lead end-to-end acquisition campaign strategy to bring new users into the Dropbox ecosystem through both product-led and sales-led funnels.
• Map and coordinate the early-stage customer journey, identifying key entry points and high-leverage acquisition opportunities.
• Design and execute growth experiments across messaging, targeting, and channels—leveraging AI-driven tools and insights to improve efficiency and performance.
• Partner with data science and channel teams to forecast pipeline, measure impact, and optimize cost-per-acquisition across segments.
• Translate experimental learnings into scalable, repeatable campaigns that fuel consistent pipeline growth.
• Ensure brand and message consistency across campaigns while tailoring delivery to audience personas and intent stages.
• Share insights and best practices to strengthen Dropbox’s growth engine and inform future go-to-market plays.

Requirements

• 7+ years in growth, demand generation, or integrated marketing with a focus on B2B SaaS acquisition
• Proven success driving user or lead acquisition across both product-led and sales-led motions
• Deep understanding of funnel dynamics, conversion levers, and early-journey marketing
• Strong analytical mindset with experience in forecasting, attribution, and performance optimization
• Demonstrated ability to design and interpret marketing experiments using data and insight to iterate rapidly
• Familiarity with AI-powered marketing tools (e.g., for audience targeting, creative optimization, or workflow automation)
• Excellent cross-functional collaboration skills and comfort influencing senior stakeholders

Preferred Qualifications

• Experience scaling acquisition programs in high-growth SaaS or freemium environments
• Proficiency in experimentation and automation platforms (e.g., Jira, Confluence)
• Strong understanding of paid media strategy, lifecycle handoff, and pipeline measurement frameworks
• Exposure to AI-driven personalization, predictive lead scoring, or generative content workflows
• Strategic marketing/analytics background

Compensation

Company Description

Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.