Senior Brand Writer, Writing Studio
Dropbox
PLEASE READ: Zones are based on your zip code. If you’re within 100 miles of a listed metro area (straight-line radius), you’re included in that Zone. For this role, we are hiring in Zones 2 and 3. Check your Zone here before applying.
Role Description
Dropbox is looking for an accomplished brand writer.
The role sits on our newly centralized Writing Team within Comms and Brand, which is responsible for the quality, consistency, and excellence of writing across the company. This person will play a key role in how Dropbox shows up in the world—refining and scaling our brand voice across the homepage, brand campaigns, and other high-impact brand experiences. They’ll also help evolve our product naming process.
As part of their role, they’ll collaborate closely with leaders and teams across the company—including Brand Marketing, Brand Studio, Integrated Marketing, Communications, PMM, Engineering, and Legal—to ensure content is clear, engaging, and aligned with our brand. They’ll serve as a strategic partner in elevating the craft and consistency of writing across Dropbox, helping to define how our voice connects with customers everywhere we show up.
Responsibilities
- Write display copy for highly visible brand surfaces, including the Dropbox homepage and other critical landing pages.
- Develop editorial assets across formats (video and audio scripts, display copy, longform customer stories) in partnership with creative, design, and production teams.
- Contribute to brainstorms, campaign development, and broader brand storytelling across channels.
- Scale and evolve Dropbox’s brand voice, including leading product naming strategy and process.
- Edit and elevate copy from internal teams and freelancers to ensure clarity, consistency, and creative excellence.
- Uphold a high bar for craft, ensuring all writing reflects Dropbox’s voice and strategic goals.
Requirements
- 10+ years of brand and editorial copywriting experience across tech companies, creative agencies, or media environments
- 2+ years in an editorial role (e.g., journalism, magazine writing, or narrative content) with strong storytelling judgment
- A simple, fresh writing style and a track record of elevating the quality bar for brand writing
- A portfolio that shows both conceptual range and precise craft, including homepage/display copy and longform editorial
- Experience leading complex writing initiatives and collaborating with cross-functional teams and senior leaders
- Ability to translate complex or technical topics into clear, accessible language
- Familiarity with shaping brand voice and contributing to product and feature naming, with an understanding of naming systems and constraints
Preferred Qualifications
- Experience in magazine journalism
- Prior ownership of brand voice development or governance within a large organization
- Experience leading or contributing significantly to product and feature naming, including presenting territories and navigating legal/linguistic constraints
- Experience shaping and scaling a brand voice across multiple teams or channels
- Experience working within a centralized creative, brand, or writing organization
- Comfort collaborating across brand, marketing, comms, design, product, and legal teams
- Experience building naming frameworks, taxonomies, or messaging systems
Compensation
US Zone 1
This role is not available in Zone 1
The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change.
Please note, OTE are for sales roles only.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation. We target most new hire offers between the minimum up to the middle of the range.
Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows:
• US Zone 1: San Francisco metro, New York City metro, or Seattle metro
• US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
• US Zone 3: All other US locations
Company Description
Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you.
Team Description
The Dropbox Communications team brings the Dropbox story to life and shares it with the world. We turn ideas into impact by crafting authentic narratives that build trust, spark engagement, and bring our mission to life. We are purposeful storytellers, creating alignment and clarity across channels and audiences to shape powerful messages that strengthen our brand both inside and outside Dropbox. Whether we're launching products, amplifying customer voices, or securing strategic speaking opportunities, we remain true to our values of transparency and authenticity. If you're a storyteller excited about helping people inside Dropbox and around the world connect with our product, brand, and vision, join our Communications team. Areas of work include Public Relations, Internal Communications, Executive Communications, Corporate Communications, Media Relations, Crisis Communications, and Thought Leadership.
Benefits
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
- Competitive medical, dental, and vision coverage
- 401(k) plan with a generous company match and immediate vesting
- Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh
- Income Protection Plans: Life and disability insurance
- Business Travel Protection: Travel medical and accident insurance
- Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more
- Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support
- Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work
- Quarterly Cell phone and internet allowance
- Mental health and wellness benefits
- Disability and neurodivergence support benefits
Additional benefit details are available upon request.
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