Dropbox is a Virtual First company. For this role, we are currently only authorized to hire candidates from the following provinces: Alberta, British Columbia, Ontario, and Saskatchewan.

Role Description

Dropbox is looking for a visionary Senior Director of Product Marketing, Dash to lead the go-to-market strategy for our most ambitious bets on the future of work, including Dash, AI-powered experiences, and new products. This is a rare opportunity to shape a product from its early stages within the stability and resources of an established, iconic brand.

You'll be at the forefront of defining how AI-powered knowledge discovery comes to market, building the narrative, playbook, and growth strategy for a product poised to transform how teams find and use information. This role sits at the strategic center of the organization—partnering directly with other PMM teams, Product, Design, Growth, Sales, Comms, and executive leadership to turn bold product vision into market reality.

This is a builder's role for a leader who thrives in ambiguity and loves the challenge of taking something from zero to one. You'll lead a team of senior PMMs and directly influence roadmap priorities, customer adoption, and revenue growth across both product-led (PLG) and sales-assisted (SLG) motions. It’s an opportunity to use creative freedom to craft the story and establish rigor that sets the standard across a growing portfolio.

Responsibilities

• Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy.
• Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions.
• Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications.
• Own the strategy and operating model for Dropbox’s most critical product releases.
• Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support.
• Define success metrics, adoption goals, and post-launch plans to raise rigor.
• Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces.
• Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy.
• Ensure customer insight meaningfully shapes product and go-to-market decisions.
• Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact.
• Bring competitive intelligence and market trends into roadmap and planning discussions.
• Align messaging strategy to company-level goals, revenue priorities, and adoption targets.
• Foster a culture of ownership, curiosity, and continuous improvement.
• Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership.
• Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations.
• Help lead organizational change as Dropbox evolves its product portfolio and GTM approach.

Requirements

• 15+ years of experience in Product Marketing or related functions, including 4+ years in people management.
• Proven success leading GTM strategy for complex, multi-surface products at scale.
• Experience in B2B SaaS, productivity, collaboration, or adjacent platforms.
• Strong understanding of positioning, launches, monetization, and lifecycle strategy across PLG and SLG models.
• Demonstrated ability to build, coach, and scale high-performing teams.
• Executive presence with the ability to influence senior Product, Design, and Business stakeholders.
• Exceptional communication and storytelling skills.
• Comfort operating in high-ambiguity, high-accountability environments.

Preferred Qualifications

• Experience scaling AI-powered or platform products.
• Track record of building scalable systems in multi-product organizations.
• Experience partnering closely with Growth and Lifecycle Marketing teams.

Compensation

Canada Pay Range

$263,500—$356,500 CAD

Company Description

Dropbox isn’t just a workplace—it’s a living lab for designing a more enlightened way of working. We’re a global community of bold visionaries and resourceful doers shaping the future of Dropbox and, in turn, the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, creating space for meaningful work and lasting relationships. With a startup mindset and enterprise-level opportunities, we expect Dropbox employees to think critically, stay curious, and use modern tools, including AI, to improve how work gets done. Here, you can be who you are and grow into who you’re meant to be. You own your impact, helping make work more intuitive, joyful, and human for yourself and hundreds of millions of people worldwide. If you’re ready to push boundaries and challenge yourself, Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, message positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.

Virtual First

Dropbox’s Virtual First way of working is designed to help people do their best work with flexibility, autonomy, and connection. Day to day, teams work remotely with nonlinear schedules and core collaboration hours that support deep focus and individual working styles. We prioritize asynchronous communication to improve clarity, respect deep work time, and reduce unnecessary meetings. While remote work is the primary experience for our employees, we also prioritize intentional, in-person connection. We bring teams together through regular team gatherings, on-demand workspaces, and Dropbox Neighborhood events in order to strengthen team cohesion, foster creativity, and enhance momentum. Virtual First is built to provide the same access to opportunity, growth, and impact for everyone, regardless of location.

This role requires travel to offsites and various other team gatherings (approximately 5-10% of the year or 2-3 days per quarter). We provide advance notice when possible and encourage candidates to discuss any accommodation needs during the interview process.

Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI Principles.

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.