Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Manager will enhance our web marketing footprint globally. As SEO Manager, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will partner with cross-functional marketing, development and product teams to develop strategy and integrate SEO best practices across Reality Labs and Business Marketing sites.

SEO Strategy Manager Responsibilities:

• Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
• Conduct keyword research and prioritize opportunities for growth
• Demonstrate expertise in diagnosing technical SEO issues, collaborate with cross-functional teams to implement scalable solutions, and advocate for best practices
• Manage domain migrations and cross sites interlinking strategies for Meta
• Collaborate with product and web teams to apply SEO best practices
• Partner with Data Science and Marketing Analytics to refine measurement frameworks
• Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
• Conduct competitors analyses and market research to identify trends
• Fostering a collaborative and open team environment, helping evangelize SEO/GEO best practices, learnings and industry trends within the company
  
  

Minimum Qualifications:

• 8+ years of experience in SEO for high-traffic, competitive web properties
• Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
• Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
• Proficient in data analysis and reporting
• Expertise in on-page, off-page, technical, and content SEO
• Experience with website migration and multilingual sites
• Proficiency in SEO tools and web analytics
• Proven to work autonomously and act as the subject matter expert on cross-functional teams
• Demonstrated experience in communicating complex subject matter to non-technical audiences
• Bachelor’s Degree
  
  

Preferred Qualifications:

• Demonstrated experience creating data-driven narratives
• Experience with HTML, CSS, and Single-Page Applications
• Basic SQL knowledge
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$152,000/year to $213,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.