Meta is committed to building safe, positive experiences for teens and families. We're looking for a Marketing Manager to lead the development, operations, and scaling of Meta's parent engagement marketing programs. In this role, you'll own key outbound channels—including our parent-facing microsite and email programs—while incubating new campaign strategies to reach parents at scale. You'll test creative approaches, channels, and tactics to identify what resonates, then scale what works with operational rigor and measurement discipline. You'll also serve as the operational backbone of the team—driving planning, cross-functional coordination, and stakeholder alignment across Product, Policy, Communications, and external agency partners. This role requires a builder's mindset: someone who thrives in ambiguity, brings structure to complexity, and holds a high bar for data-driven decision-making in a fast-moving, high-priority space.

Marketing Manager - US - IC5 Responsibilities:

• Drive marketing operations and planning, including maintaining team calendars, workflows, and reporting systems that enable visibility, coordination, and speed across stakeholders
• Partner cross-functionally with Product, Policy, Communications, and Legal to align on messaging, consolidate requirements, and ensure cohesive go-to-market execution
• Own and optimize key parent-facing channels, including microsite operations (content, UX, performance) and email marketing programs (lifecycle, engagement, growth)
• Incubate and test new outbound marketing strategies—rapidly piloting creative concepts, channels, and messaging to identify approaches with high business impact, then scaling what works
• Establish rigorous measurement frameworks to track channel and campaign performance—defining key success metrics, building reporting infrastructure, and using data to inform prioritization and investment decisions
• Manage external agency partners across creative, media, and production—briefing tests, evaluating results, and scaling successful executions
  
  

Minimum Qualifications:

• 8+ years of experience in growth marketing, campaign management, or marketing operations with a track record of testing and scaling programs
• Demonstrated measurement rigor—experience defining success metrics, building dashboards, running A/B tests, and using data to drive decisions
• Experience building scalable processes, managing complex timelines, and driving planning and coordination across multiple workstreams
• Experience working cross-functionally with non-marketing partners (e.g., Product, Policy, Communications, Legal) to deliver integrated programs
• Demonstrated track record of dealing with ambiguity and managing time-sensitive projects through to completion while balancing evolving priorities
  
  

Preferred Qualifications:

• Experience owning and optimizing owned channels (microsite, email, CRM) with proven results
• Experience managing external agencies and vendors across creative, media, and/or production
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$124,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.