Product Content Engineer
Product
San Francisco, CA, USA
Posted on Mar 14, 2026
Content strategist and operations specialist to drive adoption of Instagram's TV product
Product Content Engineer Responsibilities:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
$162,000/year to $227,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Product Content Engineer Responsibilities:
- Develop and execute content strategy for the Instagram TV app, setting quality standards and measurement frameworks for new features and experiences
- Partner with design and product teams to ideate, prototype, and launch innovative content formats that resonate with varying audiences, leveraging AI tools and solutions
- Leverage quantitative and qualitative insights to inform content decisions and optimize user experiences
- Build influence across teams, advocating for content quality and user-centric design
- Lead through collaboration, fostering creativity, experimentation, and continuous improvement
- Stay ahead of industry trends, bringing fresh ideas and a future-focused mindset to the team
- Deliver completion of high-quality editorial work in a fast-paced, dynamic work environment
- 6+ years of experience with digital content strategy, journalism, production and relevant skills
- Demonstrated expertise in short-form video content and emerging video formats
- Experience working and navigating ambiguity in time-sensitive environments
- Proven experience to collaborate with cross-functional teams (product, engineering, design, analytical)
- Demonstrated editorial judgment and problem-solving skills and experience to document judgement logic into reusable frameworks to scale across teams
- Proficiency in leveraging quantitative insights to inform content decisions
- Track record of building influence and driving alignment across stakeholders
- Experience with product launches in ambiguous or zero-to-one environments
- Familiarity with developing content strategy, establishing quality standards and experiences video platforms
- Background in OTT, TV and/or digital media production
- Experience working with product teams or programs (or other equivalent fields) from roadmapping through delivery
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].
$162,000/year to $227,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.