The DTC Operations Lead owns day-to-day and strategic execution for direct-to-consumer fulfillment operations, ensuring orders are delivered on time, in full, and at target cost while maintaining high customer experience. This role drives cross-functional alignment across 3PL/warehouses, transportation carriers, planning, customer support, finance, and product/commerce teams, and is accountable for operational performance, continuous improvement, and scalable process design.

DTC Operations Lead Responsibilities:

• Own Direct to Consumer operational performance across order lifecycle (order release → pick/pack/ship → last mile → returns), including service, cost, and quality outcomes
• Set and manage key performance indicators & yearly objective and key results(e.g., OTIF, ship-on-time, cycle time, cancellation rate, damages, returns processing time, cost per order) and lead business reviews with internal and external partners
• Lead issue resolution and escalation management for customer-impacting events (backlogs, carrier disruptions, inventory/slotting constraints, system outages), including root-cause analysis and corrective actions
• Drive continuous improvement using Lean/Six Sigma-style approaches: standard work, SOPs, capacity planning inputs, labor productivity programs, and defect reduction
• Operate as the cross-functional “hub” between Logistics/Fulfillment Ops and upstream/downstream partners (Demand/Planning, Inventory, CX, Finance, Legal/Compliance, Product/Engineering)
• Partner with Product/Tech to define operational requirements, support launches, improve tooling (WMS/TMS/OMS workflows), and scale automation/reporting
• Own peak/launch readiness planning: forecasting assumptions, capacity/risk plans, playbooks, and post-mortems
• Manage vendor/3PL performance: scorecards, QBRs, contract/SOW operational adherence, and process audits
• Ensure compliance and controls: safety, security, export/import or hazmat (as applicable), data integrity, and customer privacy considerations in operational processes
• Operates with high autonomy across a complex network (multiple nodes/partners) and ambiguous problem spaces
• Drives multi-quarter roadmaps that improve customer experience and reduce cost-to-serve
• Influences Executive stakeholders through data-backed narratives and operational credibility, recognized as a go-to subject matter expert for DTC fulfillment operations
  
  

Minimum Qualifications:

• 8+ years or equivalent in logistics, fulfillment, supply chain, operations, or eCommerce/DTC operations with measurable impact
• Demonstrated success to lead cross-functional programs without direct authority (influence, negotiation, stakeholder management)
• Experience of working on issues that may not be clearly defined and require strategy, direction, analysis of situations and conceptual thinking
• Experience running 3PL/vendor operations including scorecards, SOPs, process control, and performance improvement
• Proven track record improving service, cost, and quality simultaneously in a high-volume environment
• Demonstrated experience of crafting clear and concise emails, reports and documents to present in WBR/QBR and executive forums
• Past experience in KPI design, root-cause analysis, and operational reporting leveraging Excel or Google Sheets
• business or finance or supply change management degree
• Bachelor’s degree (or equivalent) in any field. Degrees in STEM subjects (such as Engineering, Information Systems, Analytics, Mathematics, Physics, or Applied Sciences) are ideal but not required. Equivalent years of relevant work experience may be considered in place of a degree
  
  

Preferred Qualifications:

• Experience with OMS/WMS/TMS integrations, operational requirements definition, and tech-enabled process redesign
• Familiarity with returns/refurbishment, reverse logistics, and customer experience drivers
• Lean/Six Sigma certification or equivalent continuous-improvement background
• Experience supporting new product launches and peak planning in a fast-growth environment
• Working knowledge of SQL/BI tools
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$115,000/year to $163,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.