Meta seeks a Product Marketing Manager to drive adoption and growth of Monetization solutions across Creator Marketing and Shopping. In this role, you are going to prioritize and coordinate cross-regional go-to-market efforts in these areas, making sure International Markets can succeed with existing and new products landing on the market, identifying big swing ideas that sales, marketing and products must invest for growth.

Product Marketing Manager, Creators and Shopping Responsibilities:

• Play a primary role in designing and rolling out a comprehensive product strategy for business and creators across two primary product areas: Creator Marketing and Shopping
• Connect and drive product adoption end-to-end across both areas
• Develop go-to-market strategies and coordinate execution across LATAM, EMEA and APAC
• Create and activate segment-level programs to drive solution adoption and growth for focus segments, inclusive of business and creator profiles, through both paid and organic features
• Gather and synthesize market feedback into market intelligence that influences product roadmap
• Manage key processes to bring sales, marketing, partnerships and products, inclusive of both Shopping, Creator and Organic product teams i.e. integrated market feedback processes
• Partner with global teams and the global Product Marketing managers to develop business solutions that accelerate International markets
• Partner with regional business marketing, sales and other regional cross-functional teams to build cohesive execution strategy
  
  

Minimum Qualifications:

• 5+ years of experience in business strategy, product marketing, product management or marketing
• Bachelor's degree or equivalent
• Experience utilizing AI and Agentic Workforces
• Experience on the Creator and Live Commerce ecosystem
• Experience setting priorities, problem solving, multi-task and experience independently managing multiple concurrent projectsUnderstanding of our product suite, the industry, global nuances, and client objectives
• Experience solving complex problems using data and analytics
• Track record of influencing behavior across various levels in the organization, including cross-functional leadership
• Experience working across multiple workstreams with shifting priorities
• Experience creating and delivering go-to-market presentations and cross-functional proposals
• Experience contributing at strategic and tactical levels
• Experience in distilling market insights that influence product roadmap
• Proven track record of driving product adoption programs, including marketing campaigns
  
  

Preferred Qualifications:

• Experience coordinating projects across multiple regions
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.