Meta Reality Labs is seeking a Consumer Product Marketing Manager to drive product market fit and growth for Horizon, Meta’s social platform where people create and play together. In this role, you will serve as the voice of the consumer within the product organization, leading inbound strategies that shape how Horizon evolves to meet consumer needs. You will partner closely with product, engineering, data science, and go-to-market teams to define audience opportunities, craft compelling value propositions, and translate deep market understanding into product and launch strategies that accelerate adoption and retention.

Product Marketing Manager, Horizon Responsibilities:

• Shape the core consumer experience by leading inbound and outbound work that enables users to discover, play, connect with friends, and find value in Horizon quickly
• Build integration foundations across Meta’s apps to make cross-app discovery an effective lever for growth
• Drive Horizon’s App Store presence including positioning, creative direction, testing plan, content updates, and conversion measurement
• Represent the voice of the customer within the Horizon product organization, synthesizing qualitative and quantitative insights to influence product roadmap prioritization and feature development
• Plan and execute go-to-market strategies for Horizon product launches, coordinating across marketing, communications, partnerships, and legal to drive awareness, adoption, and retention
• Collaborate with user experience research and data science teams to build a continuous feedback loop between market signals and product decisions
  
  

Minimum Qualifications:

• 8+ years of experience in product marketing, product strategy, growth, or analytical roles
• Bachelor’s Degree in Business, Marketing or similar discipline
• Experience partnering cross-functionally (Product Management, Engineering, Data Science, Design, User Experience Research, Legal/Privacy) to ship product changes and improve funnels
• Demonstrated ability to own ambiguous work end-to-end: insight → strategy → execution → measurement
• Strong written and verbal communication skills
• able to create clear narratives and simple plans
  
  

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience working on early-stage or platform-level products in ambiguous, high-growth environments
• Experience working on AI products – ideally for a consumer audience, but experience working on AI tools for developers, businesses, and policymakers also applies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience marketing social, gaming, or virtual world products on mobile platforms
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

$130,000/year to $188,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.