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SVP, Demand Generation



Sales & Business Development
United States · Remote
Posted on Thursday, May 23, 2024

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

The Senior Vice President of Demand Generation will play a critical role in shaping Ping Identity's growth trajectory by owning the strategy for overall demand generation worldwide. Leveraging your deep understanding of the technology landscape, you'll lead a high-performing team of demand generation leaders across global campaign management, digital and event marketing, channel marketing, and account-based marketing (ABM) to drive Ping’s pipeline generation engine. The position will closely collaborate closely with regional sales and go-to-market teams to drive revenue growth.

Key Responsibilities:

  • Strategic Demand Generation Leadership:
    • Develop and execute a comprehensive global demand generation strategy aligned with Ping Identity's business objectives and revenue targets.
    • Own the unified strategies & execution across multiple channels of demand generation - field marketing, channel marketing, and digital marketing.
    • Influence & partner on campaign strategy and design. Own global campaign execution in the field.
    • Drive innovative demand generation strategies such as ABM.
    • Oversee all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation.
    • Engage in customer expansion motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest
  • Pipeline Ownership:
    • Take ownership of the overarching pipeline number for Ping Identity, continuously optimizing demand generation programs to maximize pipeline velocity and conversion rates.
    • Align pipeline generation to the go-to-market ICP, as well as the field sales account segmentation and ARR goals to develop a pipeline generation machine
  • Cross-Functional Collaboration:
    • Partner closely with regional sales and go-to-market leadership teams to understand market dynamics and customer needs, becoming a strategic partner in driving revenue growth.
    • Partner with key pipeline driving leaders from the sales development & channels / alliances function to drive a unified demand generation strategy.
    • Collaborate with other marketing functions, such as Product Marketing, Corporate Marketing and Marketing Operations, to leverage expertise and resources from their Centers of Excellence to execute in the field to drive in demand and pipeline generation.

Data-Driven Leadership

    • In partnership with marketing and sales operations, maniacally review and analyze pipeline data to constantly understand what is working and not working.
    • Continuously optimize for high performance, efficiencies, and scale.
    • Regularly report on key metrics to Ping leadership, as well as Ping’s Board of Directors.
    • Utilize core marketing & sales tools for data insights and reporting (ie. CRM, Marketo, intent data platforms, Tableau, etc)
    • Manage and optimize the global demand generation marketing budget across both programs and headcount spend, to ensure maximum return on investment (ROI)

Team Leadership:

    • Enable & empower geo-aligned senior demand generation leaders to align global strategies and campaigns to localized sales and market needs
    • Lead and inspire a diverse team of marketing leaders and professionals, fostering a culture of innovation, collaboration, and excellence.


  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Proven track record (10+ years) of success in demand generation leadership roles within the enterprise/larger enterprise tech industry
  • Deep experience in the multi-pronged demand generation functions (field, channel, digital, campaign)
  • Global leadership experience with a deep understanding of different geographic requirements and go-to-market strategies
  • Strong expertise with marketing and sales data and reporting tools
  • Strong leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
  • Exceptional analytical skills, with the ability to derive actionable insights from data and make data-driven decisions.
  • High sense of urgency and drive for continuous improvement
  • Excellent communication and collaboration skills, with the ability to build strong relationships across all levels of the organization.
  • Ability to travel to demand generation events & go-to-market events as required

Base Hiring Range: $230,000 - $268,000 + Bonus

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits:

  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.