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Senior Campaign Manager



United States · Denver, CO, USA · Remote
Posted on Thursday, May 30, 2024

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

The Role:

As the Sr Campaign Manager, Global Strategy, you will be responsible for developing and aligning the execution of full-funnel digital strategies and programs for major campaigns to drive demand creation and capture across key regions. You will ensure global alignment, driving efficiencies by ensuring that roughly 80% of campaigns and assets are usable worldwide. This role requires a strategic thinker with strong project management skills and the ability to collaborate cross-functionally. This is a fantastic opportunity to apply your skills as a Sr. Campaign Manager for a fast-growing, enterprise software platform. You will report to the Sr. Director of Product & Solutions Marketing, Strategy.

You Will:

  • Develop Campaign Strategy: Partner with subject matter experts within the Product & Solutions Marketing team to weave insights from customer, market, analyst, and competitive intelligence into strategic segmentation, targeting, and positioning decisions that underpin all Ping Identity campaigns.
  • Align Global Marketing Campaigns: Collaborate with regional, cross-functional stakeholders such as Digital, Field, Event, and Partner Marketing to foster alignment and deliver a coordinated, consistent and compelling message to the market, with regional adaptations as required.
  • Drive Campaign Launches: Build, maintain and drive detailed campaign architecture and short/long-term project plans to ensure on-time completion of campaign deliverables, including website updates, content assets, digital ads, promotional emails, webinars, and product announcements.
  • Design and Manage Content Journeys: Identify and communicate content needs, plan, and prioritization of necessary content and promotional assets across to arrive at a logical, seamless content journey flow for each campaign.
  • Monitor and Drive Campaign Optimization: Work closely with Demand Generation and Marketing Operations to standardize reports and dashboards for campaign KPIs, optimize tactics based on insights, and develop presentations to communicate campaign plans, results, and continuous improvements to key stakeholders.

You Have:

  • Proven experience in campaign management and digital marketing.
  • Strong project management and relationship-building skills.
  • Excellent communication and collaboration abilities.
  • Ability to develop and drive the adoption of strategic marketing plans.
  • Bachelor’s degree in marketing, business, or a related field.

You Have an Advantage if You Have:

  • Successful B2B campaign management experience.
  • Experience aligning global marketing strategy across various geographies.
  • Familiarity with identity and access management (IAM) solutions.
  • Technical background or experience with enterprise software/SaaS solutions.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits:

  • Generous PTO & Holiday Schedule
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement
  • Commuter Offset (Specific locations)

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.