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Director - Global Events



Denver, CO, USA
Posted on Wednesday, May 22, 2024

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

Please note: This role will be based in Denver, CO and requires an in office presence.

The Director - Global Events will play a pivotal role in orchestrating and executing our global corporate events strategy, including internal events such as Field and SMB Sales Kickoffs, Investor Day, as well as customer-focused conferences. Responsible for end-to-end event management (including vendor/agency involvement), this role will oversee everything from planning and budgeting to attendee experience and content curation. Collaborating across departments, the Events Director will ensure seamless execution, aligning with our branding and messaging strategies. Effective communication with stakeholders and meticulous attention to detail are essential for success in this role.


  • 13+ years of demonstrated success in global events management in software industry

  • Reporting to VP of Brand and Integrated Campaigns, the Director - Global Events will lead global event planning and execution, driving brand awareness, NPS, and revenue growth.

  • Collaboration across departments ensures seamless execution, aligning with branding and boosting engagement.

  • This role will spearhead the planning and execution of all our global corporate events such as Sales Kickoffs in both India and the USA, the global Presidents’ Club, Investor Day, and the bi-annual launches/Customer Advisory Boards, etc.

  • Manage the end-to-end execution of corporate and client-facing events including a global user conference. Execution of these events includes planning, branding, attendee experience, budgets, vendors, project teams, content, agendas and desired outcomes.

  • Manage keynote production and breakout sessions including both internal and external speakers including show flow

  • Manage partner sponsors and exhibit hall buildout

  • Manage ancillary events at the conference such as executive meetings, customer testimonials, press interviews, customer advisory board,

  • Collaborate across departments to contribute to event design, agenda development, brand building, and event communications

  • Communications: provide consistent and clear communication of events program to all stakeholders, including internal briefing documents for events

  • This role will oversee metrics, analytics, and evaluation to measure the success of events, enabling continuous improvement and optimization of strategies.

Additional Information

Colorado Pay Range: $207,200—$336,700 comprising an annual salary and incentive compensation.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks Benefits: Freshworks offers multiple options for medical, dental, vision, disability and life insurance. Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.